Tag: invisible qr codes

QR codes from Visualead make their way into China

QR Codes ChinaThe near invisible quick response barcodes are looking for Chinese local investors and partners.

Israeli startup, Visualead, has just announced that it has launched its near-invisible QR codes in China, and that it is now looking for investors and partners in that country.

These barcodes are unique because of the fact that they are nearly invisible but highly scannable.

This helps marketers to overcome their current concerns with the fact that QR codes take away from the visual appeal of their advertisements. Visualead’s launch in China has been a very strong one as it began its entry to that market by becoming the winner of the Growth Stage Competition at a worldwide mobile internet conference last week.

The near invisible QR codes company is very positive about its launch in China and its successes so far.

According to Uriel Peled, the CMO of Visualead, “It’s very exciting”. Now that the company has won a quite a notable award, it intends to continue to make a big splash in the country by helping brands, marketers, and others to apply its QR codes technology in order to be able to improve communication between them and consumers in China.

Visualead was first launched in January. It functions by giving everybody the chance to generate QR codes through the uploading of a photo onto the website, merging the image and the barcode together. This is considerably different from the older versions of the barcodes which were limited to a black and white square made up of pixels.

The benefit of the Visualead nearly invisible barcodes, says the company, is that their highly improved visual appeal will help to encourage consumers to scan them. This is because they are more attractive and are therefore more likely to build engagement with the people who see them and who carry smartphones.

Though the generation of the QR codes is a part of a free service, Peled has said that the company has intentions to broaden its premium service. That is a paid version geared toward small businesses and enterprises, which can buy their barcodes for use on virtually any kinds of print materials, including retail products, banners, and brochures.

QR codes seen only under infrared light combat forgeries

Invisible QR CodesA team in South Dakota have created invisible printing for security barcodes.

Stanley May, a professor at the University of South Dakota, and a team that includes Jon Kellar, from that institution’s School of Mines and Technology, have combined the use of an invisible ink and a special printing process in order to make invisible QR codes that can be used to identify counterfeit goods.

The barcodes can be seen only when they are viewed under an infrared light.

The research team from the college found a way to add QR codes that cannot be seen by the unassisted eye, to various types of surfaces including paper. This suggests that they could be added to items that are commonly forged, such as official documents, paper currency, and even designer products.

These QR codes could make it much more challenging for counterfeits to be convincingly made.

May and his team have been working over the last few years to create a clear ink solvent, and have now applied nano-particle technology to this accomplishment in order to create the ink that can be seen only when displayed under infrared. The most recent effort involved using this ink in a way that would make it printable. This included the involvement of William Cross, in addition to Kellar.

Through the use of a special aerosol lab printer, the research team was able to apply invisible, basic shapes and letters to various surfaces. The idea to print QR codes came from Jeevan Meruga, a graduate student who had been working with Kellar. He thought up the concept and successfully tested it with the printer before presenting it to Kellar, who said that he wasn’t sure what it was at first. However, he explained that “I quickly figured out what it was and how important this could be.”

The team is now working to perfect the printing of the invisible QR codes so that they can be used in anti-counterfeiting operations. It has been suggested that it could be applied to items such as currency, or identification such as passports or drivers licenses. This would make forgeries much harder to accomplish.