Tag: internet retailer

Mobile commerce expected to reach new heights in the US

| October 8, 2013

US mobile commerce set for strong growth

Internet Retailer, a market research and strategic analysis firm, has released data that suggests mobile commerce in the U.S. will see strong growth by the end of 2013. The data shows that 500 of the largest mobile commerce businesses in the country have been reporting strong results over the past several quarters. More consumers are showing interest in mobile payments as the services available to them find alternatives to NFC technology and become more secure.

Data estimates 71% growth in mobile sales

According to the data from Internet Retailer, mobile commerce in the U.S. could grow by 63% by the end of the year. Mobile sales processed by the country’s top mobile commerce companies are expected to jump 71% by the end of 2013, surpassing $30 billion. E-commerce giant eBay is expected to see mobile sales rise above $8.8 billion as more consumers opt to shop from their mobile devices than on PCs or in physical stores.

Retailers begin taking mobile commerce more seriously

Retailers around the world are beginning to understand that the mobile space is not something to be ignored. Mobile commerce is not simply a passing trend and consumers are not likely to give up shopping on their smartphones and tablets any time soon. Retailers that are slow to embrace mobile commerce could be missing out on a significant opportunity and run the risk of being left behind by consumers that are demanding better mobile services. Companies like eBay and Amazon have shown just how beneficial a focus on the mobile sector can be.

Security remains a top concern for many consumers

Mobile commerce has grown significantly in a few short years, but the sector is still in a state of infancy. While many consumers have shown interest in mobile payments, many more have expressed concern regarding the security of their financial information. Security concerns have been enough to keep people away from mobile commerce platforms regardless of the security features that these platforms boast of.

Amazon opens Appstore in China to boost mobile commerce

| May 9, 2013

Appstore could add momentum behind growth of mobile commerce

Early last month, Amazon announced plans to expand its Android Appstore to some 200 countries around the world. China, however, was not on the list of countries that Amazon had plans to expand into. These plans seemed to have changed in just under a month, as Amazon has announced that it has opened its Appstore in China, offering a bevy of applications to Kindle users and those with Android devices.  Amazon’s apparent change of heart may be due to the promising mobile commerce opportunities that exist in China.

China proves to be favorable market for Amazon

China is home to a bustling e-commerce sector. According to Internet Retailer, a market research firm, Amazon’s e-commerce sales in China came in at $8.8 billion in 2012, approximately 5% of the company’s total online sales. Many of these sales came from mobile devices. Mobile commerce has been gaining a great deal of support from Chinese consumers, many of whom have shown strong favor for more convenient ways to pay for products that they are interested in.

Appstore expected to boost brand recognition and loyalty

By opening up its Appstore in China, Amazon is likely to find more traction among the mobile crowd. Consumers will have more access to the company’s products, particularly those designed for Kindle devices. The Appstore is also likely to drive brand recognition and consumer engagement, further solidifying Amazon as the dominating force in online retail in China.

Mobile commerce continues to gain traction around the world

China is just one of Amazon’s favored markets. The company has been showing a growing interest in mobile commerce as consumers around the world become more mobile. This can be seen in Europe and the U.S., as well as China. These markets have served to propel Amazon’s interest in the mobile commerce field, encouraging the company to engage a new generation of mobile-centric business that has begun a strong emergence around the world.

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