Tag: instagram

Mobile apps now give smartphone users an anti social media advantage

| April 9, 2014

This will help people to be able to avoid people when they are aiming not to have a chance encounter.

For people who are looking to make sure that they won’t accidentally run into their exes while they’re out, there are now mobile apps coming out that have the exact opposite goal of many of the social media options that are currently available.

There are two applications that have been released within the past few weeks for this reason.

Both Split and Cloak are mobile apps that use geolocation technology to map the position of individuals that users don’t want to run into someone they used to date. Anyone who doesn’t want to be seen can be avoided through the use of this location based tech application. It utilizes updates on location in combination with check-ins that are made on other social networks.

The founders of both mobile apps claim that avoiding exes was the primary inspiration.

According to Split’s founder, Udi Dagan, there was one “bad night” in which he ran into two of his ex-girlfriends and. This caused him to come up with an app in which check-ins are used from Facebook, Twitter, Foursquare, and Instagram, so that people can be tracked and avoided when they are located nearby.Mobile Apps - Anti-Social

From the Cloak side, a co-founder, Chris Baker, explained that “My co-founder Brian ran into his ex four times in one month.” He went on to say that this let them know that they “had to do something.” That application uses Foursquare and Instagram to help a user to be able to find both friends and not-so friends. Baker explained that Twitter and Facebook would be added very shortly.

The founders of both products were not completely unaware of the issue of privacy concerns that potential users would bring forward. They also both responded to claims that they would be contributing to potential stalking and other location privacy issues by saying that all of the information that would be made available through the applications would already be posted over social media. These mobile apps simply aggregate the information that is already being posted by the individuals to be avoided.

Social media marketing campaign by Sephora looks like Instagram

| March 6, 2014

The beauty retailer has created its own Beauty Board initiative to enhance its loyalty program.

Sephora has just added the latest part of its mobile marketing strategy by introducing a social media marketing element that could make it quite the powerful means of boosting the effectiveness of its loyalty program.

This is being accomplished by way of a new feature to the company’s app that is comparable to Instagram.

The initiative has been labeled Beauty Board. It is a social media marketing element within the iPhone app for the retailer. This allows the mobile application to leverage mobile marketing through photo sharing in order to be able to allow loyalty program members to connect with each other. This initiative is meant to be an expansion of the My Beauty Bag effort that was rolled out by Sephora last year.

This latest social media marketing effort is not coming as much of a surprise due to the retailer’s mcommerce focus.

As the company has always held a place at the forefront of mcommerce, this mobile marketing news is not entirely surprising, despite the fact that it is fresh and unique. The retailer continually adds to its user experience, and adding a social component is a feature that could prove to be quite appealing to many shoppers.Social Media Marketing - Sephora Campaign

The purpose is to help to enrich a shopper’s overall experience with the Sephora brand. It helps to provide customers with a new and interesting organic way in which they can interact more fully with the brand and its products. The goal in enhancing this interaction is to boost brand loyalty. Should the effort be successful, it is very likely that other brands will not far behind in introducing similar strategies.

The social media marketing features from the Beauty Board are available only to members of the loyalty program called the Beauty Insider. It can be found under the iPhone app’s “Inspire Me” section of the menu. It gives users the option of either uploading a picture of a specific look using the brand’s makeup, or taking a photo for their own personal viewing later on.