Tag: india mobile

India continues to experience a mobile commerce revolution

Commerce is evolving rapidly throughout India

India is undergoing something of a commerce revolution. The country has become a very prominent mobile market, with smartphone ownership skyrocketing over the past few years. As the mobile space becomes more prominent, retailers are beginning to change their approach to the digital space. Myntra, one of the leading fashion e-commerce companies in India, shut down its website at the beginning of this month, opting instead to become completely mobile-centric.

Retailers are abandoning traditional websites in favor of apps

Myntra is not the only company that is doing this, of course. Several others have begun shutting down their websites in order to focus their efforts on the mobile space. These companies see great promise in the mobile commerce world and believe that their websites are not as effective at engaging mobile consumers as applications are. Apps have become one of the easiest ways for consumers to shop for and purchase products and this fact has not gone unnoticed among retailers.

Companies see great promise in the mobile commerce space

Mobile Commerce - Mumbai, IndiaAs mobile commerce continues to grow, consumers are being exposed to new ways to shop for and purchase products. Companies like Flipkart, which has long been the leading mobile commerce company in India, are beginning to change the way they do business, focusing more specifically on the mobile space rather than placing their hopes on the continued prevalence of traditional forms of commerce. Physical retail remains the most powerful force in India’s commerce space, but this may not be the case as retailers continue to become heavily invested in the mobile commerce sector.

Foreign companies are adding momentum to India’s mobile commerce revolution

Mobile shopping is thriving in India. The country is becoming the most attractive mobile market in the world and has begun attracting attention from companies in other countries that are involved in the mobile space. These companies are contributing to the growth of mobile commerce in India, investing in companies that are powering the mobile revolution of the country.

Mobile games industry in India is on the edge of great health

The smartphone gaming sector has reached unprecedented levels within the country and it is becoming very strong.

When it comes to success in the mobile games industry, India has been taking off at an explosive rate, to the point that many have been saying that it is reaching the level of being very healthy and quite self-sustaining.

This was greatly driven by the sale of game app publisher, Indiagames, to Disney, back in 2012.

Since that time, the country has seen a number of startups that have received significant investments and that are now growing to mature contributors to the global mobile games ecosystem. According to one of the co-founders of Indiagames, Samir Bangara, who is still heavily involved in that market, India has been taking off when it comes to game apps, but it is only just getting started. The sale was closed for an estimated $80 million to $100 million, though the exact figure was never officially disclosed. Bangara is now the co-founder and managing director of Qyuki Digital Media, a “dot video” company.

As fast as mobile games development has been moving in India, the forecasts show that it will only accelerate.

Mobile Games - IndiaAccording to Bangara, who is considered to be one of the top experts in this area in India, as fast as mobile gaming developers seem to be moving right now, it is only at this moment that the acceleration point is expected to truly take off. Although the marketplace still has the typical challenges ahead of it, those are occurring around the world and not exclusively in the Indian market.

The strong foundation that the country has been building over the last few years, combined with the massive population has allowed it to maintain a considerable strength even in its earliest years. The startups in this area have managed to find enthusiastic investors and have the support that they need to get themselves off the ground. A large enough number of those mobile games businesses have now managed to reach the point that they are becoming mature, to the point that they are not as dependent on outside funding but are now self-sustaining.