Tag: india mobile phones

Last year, India had already managed to produce an estimated 100 million of the devices.

India has started to define itself as a worldwide hub for the production of mobile phones and, as such, it is now lining itself up to reach the tremendous milestone of 500 million units within the next two years.

The Department of Telecom (DoT) announced that this growth is spiking due to very specific reasons.

A statement from the DoT said that the production of mobile phones has been able to grow at this considerable rate due to a solid incentive policy as well as having quality talent readily available. J.S. Deepak, the Telecom Secretary, explained that “The number of phones being manufactured was 10 million sometime back (now it has increased) to 100 million. The time has come when we will reach 500 million, may be in 2 years.”

Deepak pointed out that a differential tariff was assisting domestic manufacturers in the mobile phones market.

That said, while speaking on ART (Adjudication, Regulation, Telecommunication) of Convergence at a TDSAT seminar, he also shared that the differential tariff was also helpful to areas other than mobile technology, such as in consumer electronics, medical electronics, in addition to broadband set-up boxes and equipment.

Deepak added that with the incentive policies and the strong talent base, the country has started to define itself in the worldwide market for the manufacture of mobile devices, particularly in the area of lower-end cell phones.

This is one of several efforts being made by the Indian government in the hope of decreasing electronic product imports in order to be able to meet domestic market product requirements by creating its own solid structure of production.

In response to this move in India, a number of different large electronic device makers have started to step into the country. Among those companies have included Lenovo, Micromax, Gionee, Lava, Xiaomi, and OnePlus. This has allowed India to define itself among the most rapidly growing mobile phone markets on the planet. It is not surprising that this is presenting a considerable appeal to device makers from the rest of the globe.

The market in the country has belonged to that Korean manufacturer, but it is losing its grip.

Samsung is continuing to hold the lead in the cell phone segment of the mobile devices market in India, but at the same time, the Korean handset maker is starting to lose ground as it faces a growing amount of competition from rivals that are driving forward at full tilt.

Among the competitors that are moving forward in that market are Microsoft (Nokia), Karbonn, Micromax, and Lava.

CyberMedia Research (CMR) has recently released data that has stated that Samsung is currently “losing its earlier firm grip”. It has watched its share in India fall from having been 20.3 percent at the start of 2014, to reach a much lower 16.5 percent by the close of December. The firm’s data was published within its India Monthly Mobile Handsets Market Review, for last year. In the country, mobile devices increased by 4 percent to reach 257 million units more having been shipped in 2014 over the same figure for 2013.

Of all of the shipments of cell phone mobile devices, Samsung shipped 16.5 percent in India.

Microsoft (Nokia) and Micromax each shipped 13.3 percent of the total shipments. That said, CMR released a statement that indicated that “However, Samsung was seen to be losing its earlier firm grip on market, as its share of the market showed a downward trend during the year, as compared to Micromax that gained primarily in April-June 2014, but then continued to remain flat during the rest of the year.”

When the data was collected for that market for the January through March quarter, last year, Samsung had held onto a 20.3 percent share of the shipments, while Microsoft (Nokia) had 17.6 percent of the shipments, and Micromax had 11.2 percent in India.

Approximately 77 million smartphones had been shipped by Samsung last year, making up about 30 percent of the entire cell phone mobile devices market in India. That segment of devices as a whole experienced a growth of 46 percent when compared to the shipments that it had experienced the year before.