Tag: ibm report

Cyber Monday becomes the most successful online retail day ever

Cyber Monday has come and gone in the U.S. and the mobile sector experienced impressive growth on what is widely considered to be the most important day in electronics retail. IBM has released a new report concerning Cyber Monday of 2013, suggesting that it has become the largest online shopping day in history. Mobile commerce played a major role in the success of Cyber Monday and consumers have shown their strong interest in shopping for products online using their mobile devices.

Consumers show favor for mobile shopping

Mobile commerce has become a major interest to the retail industry. Many retailers were encouraged to take the mobile sector more seriously after the holiday shopping seasons of 2011 and 2012. Over the past two years, consumers have shown that they are not only willing to shop online with their mobile device but are quite eager to do so because of the convenience that it represents.

Online sales reach new heights

According to the report from IBM, online shoppers in the U.S. spent more than $2 billion on Cyber Monday. A significant portion of this spending came from mobile devices. The report shows that online sales grew by 20% over what they had been on Cyber Monday in 2012. Consumers had reported that mobile shopping helped them avoid lines at physical stores and purchase products without having to worry about limited supplies.

Retailers show more interest in mobile commerce

Economic research firm IHS Global Insight released a report last week highlighting the growth of online sales during the 2013 holiday season. The report estimates that online sales for the whole of the holiday season will reach $81 billion by the end of this year. This represents a 12.5% increase in sales over what had been reported during the 2012 holiday season. Mobile commerce is expected to play a large role during the holiday season, especially as more consumers begin growing comfortable with the concept of purchasing products online with their mobile devices.

Sales growth was considerable, according to the data that was released by the tech giant.

As per the data collected at the start of the week, American shoppers have now enjoyed the largest Cyber Monday mobile commerce experience in history, after having increased online sales by 20.6 percent over last year’s sales data.

This, according to the information that was issued by IBM in their cloud based analytics findings.

When it came to sales on the first business day of this week, Cyber Monday mobile commerce led the way, breaking the 17 percent mark of all online purchases. This is a tremendous 55.4 percent rise over the figure from last year. That day also represented the end of the largest five day online sales period in history for the United States. It included November 28 through December 2. When compared to 2012, it saw 16.5 percent more sales.

IBM feels that this is a continuing trend as people increasingly turn to Cyber Monday mobile commerce channels.

According to IBM Smarter Commerce strategy director, Jay Henderson, “We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season.” He pointed out that smartphones and tablets are becoming a favorite “shopping companion” for consumers, who use the devices for a range of different activities throughout the process that ends in a holiday purchase. This drove record sales over the channel, with a growth of 55 percent over last year.

As online sales continue to increase over a range of different channels, Chief Marketing Officers are finding that they are increasingly needing to turn their attention toward real time analytics from cloud based platforms such as IBM, in order to be able to better able to keep up with consumer trends and meet their expectations.

IBM has a considerable position in assisting marketing, e-commerce, customer service, and merchandising leaders, causing many of them to use the IBM Digital Analytics reports such as this one regarding Cyber Monday mobile commerce, in order to help them to develop their strategies and campaigns for coming days, weeks, and months.