The rollout will be for a premium smartphone which has been nicknamed the “Porsche”.
It is not shocking BlackBerry technology news that the handset manufacturer has been struggling significantly over the last while, and that its previous device launches have been greatly unsuccessful.
What has come as a surprise to some is that it is now releasing a phone with a $2,400 price tag.
This exceptionally high end smartphone is making BlackBerry technology news headlines as the price tag is tremendous, despite the fact that it has been having a very hard time encouraging anyone to purchase – or even stock – the Z10 phones from its previous launch. The Huffington Post has revealed that the handset manufacturer looked to Porsche, the luxury vehicle maker, in the creation of the upcoming product.
The P’9982 that is making BlackBerry technology news headlines will be considered a luxury phone.
The P’9982 first hit the online store shelves on November 21. It was available in only a few specific locations, including the online store for Porsche Design, and at the world famous Harrods department store in London, England. This massively expensive smartphone runs on its own customized version of the manufacturer’s own operating system, the BlackBerry 10.2.
Its unveiling shows that it features a 1.5 GhZ dual-core Qualcomm MSM8960 Chipset. It also boasts a 4.2 inch display and a 768 x 1280 resolution. Although the basic storage for the device is rather standard, at 16GB, built in, it can easily be expanded with a MicroSD card up to a much more healthy 64GB. Furthermore, the customers of Porsche Design will be able to take advantage of a broad spectrum of apps, including productivity, games, music, and video applications.
The Porsche Design Group CEO, Juergen Gessler, has explained that this new device that is making Blackberry technology news has been created as engineered luxury combined with powered performance. At the same time, the BlackBerry senior vice president of design, Alistair Hamilton, said that this newest product brings together the unique design of the Porsche iconic brand and the power of the latest devices that the handset manufacturer has released in the 10 series.