Tag: hong kong

Facebooks continues its push into mobile commerce

| October 16, 2015

Facebook continues adding Buy buttons to advertisements

Facebook is looking to play a larger role in the in-app retail space, introducing a “Buy” button on advertisements that are featured on its social networking site. The company sees great promise in the mobile commerce space, but has yet to find any success therein. While many consumers access Facebook and other social media sites through their mobile devices, they have yet to rely on these platforms when it comes to shopping.

Retailers may benefit from new mobile shopping features being tested by Facebook

Facebook is not only including a Buy button on all its Canvas advertisements, it is also rolling out new features that will make it easier for retailers to sell products on their Facebook pages. These features are meant to give retailers a better way to engage mobile consumers, who are beginning to shop online more regularly with their smartphones and tablets. New mobile shopping features are currently being tested in the United States and Facebook has yet to announce a point where these features will see a worldwide launch.

Instagram is already finding some success in the mobile commerce space with its own Buy buttons

Faceook Continues to Push into Mobile CommerceFacebook’s Instagram has already become involved in the mobile commerce space. Instagram has rolled out Buy buttons on its advertisement formats, which have already proven quite effective for retailers. The social network is also relying heavily on consumer-driven discovery, with many Instagram users exposing their friends to new products that they may not have known existed before. This discovery is leading to more frequent mobile shopping among consumers, especially among those using social networks.

Mobile commerce is growing quickly in the Asia Pacific region, with social networks playing a more influential role therein

Mobile commerce is experience strong growth, particularly in the Asia Pacific region, where smartphone penetration is accelerating. In Hong Kong alone, mobile shopping has grown by 35% since 2012. Social networks are expected to play a much larger role in the continued growth of mobile commerce in the coming years, as consumers and retailers will rely more heavily on these platforms.

New mobile commerce service may be coming to Hong Kong

| September 2, 2015

SmarTone plans to launch a new service later this year

SmarTone Telecommunications, a mobile network operator in Hong Kong, has plans to play a larger role in the mobile commerce space. The company is expected to launch a new service called “Kiss” later this year, which will allow consumers to use their mobile devices to pay for goods at physical stores as well as online. SmarTone has been signing up retailers that will be using the service as a way to better engage mobile consumers.

Kiss could become a popular tool for retailers

Kiss has been in development for the past two years and the platform may be ready for launch in December. There may be licensing opportunities for Kiss as well, especially as more organizations become interested in mobile commerce in an attempt to cater to consumers with smartphones and tablets. Merchants using the service will be charged a monthly fee and they will be able to use the Kiss platform to establish mobile storefronts that make it easier for consumers to shop with their smartphones.

Retailers are looking for ways to engage mobile consumers

Mobile Commerce - Hong KongThere is a great deal of competition in the mobile commerce market. Retailers have been looking for new ways to engage consumers that are becoming heavily reliant on their smartphones. These consumers are using their devices to shop online for products that they are interested in. Mobile shopping is particularly popular among those with long commutes, as it enables them to get their shopping done without having to visit physical stores.

Retailers are showing more interest in getting involved in mobile commerce

Engaging mobile consumers is becoming an important priority for retailers. In the past, retailers had little interest in the mobile space, as they had relatively low knowledge of mobile commerce. Now, however, retailers are turning to companies like SmarTone in order to connect with consumers in a more dynamic way. Mobile network operators are beginning to play a bigger role in the mobile commerce space as well, as they have begun to see promising opportunities to provide valuable services to consumers and businesses alike.