Tag: holiday m-commerce

Cyber Monday m-commerce spikes shopping after drooping weekend

The weekend following Black Friday may have seen a dip in sales, but the week started off strong.

Massive discounts from Black Friday and the Thanksgiving weekend throughout the U.S., on retail sales, took quite a toll, to the point that consumers spent nearly 3 percent less than they did last year, but Cyber Monday m-commerce data looks as though it may be turning that trend around.

The data was recently reported by an industry group and has revealed that online purchases were strong.

This may be an indication that while brick and mortar retailers could be facing a more difficult season, this year, Cyber Monday m-commerce and overall online shopping experienced soaring sales, which could help to make up for the lower figures from the days before. The National Retailer Federation had estimated that the weekend average spending per shopper would be about $407.02. When compared to last year at the same time, that would be 3.9 percent less due to the lower prices. The group suggested that if the prices stay down, the trend will last the rest of the way through the holiday season.

Cyber Monday m-commerce did prove to have powerful numbers, but it still represents only a fraction of overall spending.

Cyber Monday M-Commerce Spikes Holiday ShoppingAccording to the chief executive of the National Retail Federation, Matthew Shay, “Retailers will continue to aggressively promote their in-store and online offerings, looking to entice today’s very budget-conscious and value-focused shopper.” Data from Shay’s organization said that there were 141 million people in the United States who shopped at least one time over the weekend. This is an increase over the 139 million who did so last year. However, the total spending had been expected to hit $57.4 billion over the four days from Black Friday through Cyber Monday, which was a decrease of 2.8 percent when compared to the same four day period in 2012.

Analysts explained that the massive deals that drew large numbers of consumers shrank the sales and put a dent into the retail profit margins. Although the sales have been rising – particularly with the Cyber Monday m-commerce data being included into the mix, when all was said and done, the gross margins were headed downward.

M-commerce holiday shopping will take off on Thanksgiving

The true start to the purchasing season over smartphones and tablets is expected to kick off on the holiday itself.

Although the tradition was once to get together with family on Thanksgiving day and to shop for deals on Black Friday, things have changed with the addition of m-commerce and the internet as a growing number of people finish their meals and sign on to start their bargain hunting right away.

The new attitude is that there is no reason to wait when they have the shop sitting right there in their hand.

M-commerce is not only redefining the way that people behave over the Thanksgiving holiday, but it is also turning holiday shopping patterns on their head. Every year, new trends are being identified and monitored in order to help to better predict what will happen the year afterward. As mobile commerce is a relatively new channel that is taking off very quickly, many retailers are scrambling to know what to do and when to place the main target on consumers.

This year, m-commerce trends suggest that retailers that wait for Cyber Monday may have waited too long.

M-commerce Thanksgiving Shopping It isn’t that consumers won’t be signing on to the internet on Cyber Monday. In fact, the vast majority of online shoppers will likely focus on that day when they are sitting in front of their desktops and laptops – which represents most of the consumers that will be shopping online for deals. However, when it comes to the massively growing number of shoppers that will be buying their products and services over m-commerce, they may still be feeling stuffed from their turkey dinner when they use their smartphones and tablets to check out what’s available.

According to the principal analyst of digital index at Adobe, Tyler White, “The change happened when people had mobile devices in their hands. People want to be with their families, but if you’re bored with the football game, you start shopping. Mobile is driving the growth on Thanksgiving.” Though it is anticipated that retail revenue overall will likely remain flat this year, the sales that are occurring from Thanksgiving, Black Friday, and Cyber Monday are expected by Adobe to break records in its growth, particularly over m-commerce.