Tag: harris interactive

Mobile games played by more than half of US consumers

| May 19, 2013

Mobile games popular amoung U.S. consumersMobile games continue to grow in popularity

Mobile devices have become inseparable from society. Many people have some kind of mobile device to which they devote a significant amount of their time. Smart devices, such as smartphones and tablets, are the most popular variety, because they can be used for much more than simple communication. In terms of entertainment, mobile games are, perhaps, the most popular option. CouponCabin.com has released the results of a new survey concerning mobile games and the people that play them. The survey’s results suggest that these games are anything but a niche market, as they appeal to a wide variety of people, even those that would be averse to “geek culture.”

Survey shows that 51% of mobile device owners play games

According to the survey, 51% of mobile device owners play mobile games. Harris Interactive, a leading market research firm, conducted the survey and suggests that mobile games have become one of the most popular pastimes for consumers. These games have certainly proven very successful for the game industry and have a certain appeal to traditional gamers. Notably, however, these games appeal strongly to those that would not typically consider themselves game enthusiasts.

Consumers willing to spend their time and money on mobile games

The survey shows that approximately 11% of consumers play mobile games more than once every day, while another 21% claims to play these games at least once daily. The majority of consumers play mobile games once a week. Consumers are not just playing mobile games, of course, they are also spending money on these games. The survey shows that 61% of consumers have spent between $1 and $10 on downloading mobile games. The survey does not factor in-app purchases, which are very common in the gaming space.

Game industry quickly becoming more mobile

Mobile games are quickly becoming one of the primary forms of entertainment for consumers, especially those that have limited experience with conventional gaming. The game industry has been responding to this trend in an aggressive fashion, with several companies that have long been focused solely on console gaming beginning to make an entry into the mobile space.

Mobile commerce proves frustrating for consumers

| May 18, 2013

mobile commerce frustrating consumersReport highlights consumer complaints regarding mobile commerce

Mobile commerce has been showing promising growth around the world, but not all consumers have been won over by the prospects of mobile payments. Those that do support mobile commerce praise it for the convenience and efficiency it brings to both online and offline shopping. There are a growing number of consumers that consider mobile commerce to be time consuming and more difficult than necessary, according to a new study from Harris Interactive.

Businesses eager to embrace mobile payments

The study highlights the growing problems that consumers in the U.S. are beginning to have with mobile commerce. U.S. retailers and other merchants have been aggressively supporting mobile commerce, hoping to tap into the growing market of consumers with smartphones and tablets. In the scramble to appeal to mobile consumers, the mobile commerce platforms that many retailers are putting to use have apparently failed to meet the standards of customers. The study suggests that consumers are growing more frustrated with faulty platforms that disturb their shopping experiences.

Technical issues drive consumers away from mobile commerce

The study shows that approximate 68% of mobile consumers have attempted to purchase products from their smartphones or tablets, but 66% of these consumers have failed to do so due to the obstacles they have encountered with mobile commerce platforms. Many of these problems come in the form of poor network support. A slow Internet connection can effectively ruin a mobile commerce platform as connection problems can halt or duplicate transaction. Other technical problems have also proven frustrating for consumers.

Faster transactions could reclaim the favor of consumers

According to the study, some 47% of mobile consumers claim to have abandoned mobile commerce simply because transactions take too long. Businesses embracing mobile payments may do well to ensure that transactions are not time consuming so as to placate the concerns of consumers. This may require some retailers to make use of new mobile commerce platforms that are more capable of facilitating transactions over a better Internet connection.