Tag: google mobile commerce

Google poised to take on Passbook

| December 12, 2012

 

Google manages some success in mobile commerce

Mobile commerce continues tGoogle Mobile Appo be a tricky subject for large companies. Telecommunications and technology companies, as well as financial institutions, are well aware of the potential benefits of involvement in the mobile commerce industry, but many of these companies have had difficulty establishing a foothold witch consumers. The challenges facing these companies has not slowed the expansion of mobile commerce and some have even managed to find some success with their endeavors in the industry. Such is the case with Google.

Apple eyed as potential competitor

Though Google has managed to corner a part of the mobile commerce market with its Google Wallet platform, the company still faces strong competition from other platforms, such as Isis. Now, Google is eyeing what it thinks may be a challenge from an unlikely source: Apple. Apple is currently a very modest player in the mobile commerce field, but could be poised to make a big splash with its Passbook platform, which is designed to be a sort of digital wallet for a user’s information, tickets, coupons, and other content.

Update to Google Search to make it more competitive against Passbook

Though Passbook itself does not support mobile transactions on the same level that Google Wallet does, Google is still poised to beat out its potential competition. Thus, the technology company has launched a new update for its Google Search application. The application is now capable of monitoring a user’s email account to keep track of tickets, such as boarding passes. When the application detects this content, it generates a QR code that can be used for check-ins. This is identical to a feature of the Passbook, but Google takes it a step further by also offering information on nearby stores and activities.

Application boasts of new features

Google has also introduced a new camera search function that acts as a reverse image lookup feature as well as a feature that provides notifications on tracked topics, such as “mobile commerce news.” While the Google Search application will not be able to facilitate mobile payments any time soon, Google believes that providing consumers with yet another form of digital wallet may be what is needed to gain a strong foothold in the realm of mobile commerce.

Google fights to see return in mobile commerce

| November 20, 2012

 

Google Wallet Mobile Payments Mobile CommerceGoogle confronted with the problems of NFC technology

Despite the growing popularity surrounding mobile commerce, NFC technology has hit a rough patch in the global community. Mobile commerce relies heavily on NFC technology in order to function adequately. While the technology has proven very capable of facilitating mobile payments, it has run afoul of security groups and consumers who consider the technology to be a liability to their financial information. Google is one of the many companies that has invested heavily into NFC technology and now has to confront the question of whether they will be able to find profit in doing so.

Google Wallet has yet to impress consumers

NFC technology has seen a great deal of success amongst businesses. The technology has attracted investments and support largely because of its potential in the realm of mobile commerce. NFC often finds a home in mobile applications called mobile wallets. These platforms enable consumers with smart phones and other mobile devices to make payments using the financial information stored by the platform. Last year, Google launched the Google Wallet, which brought NFC-based mobile payments to a wide range of consumers. The platform was not well received by many, however.

Security fumbles at launch leave consumers leery

Google Wallet was plagued with problems at its launch. The platform even fell victim to simple “brute force” hacking, which could have put the financial information of consumers at serious risk. Google has since bolstered the security features of its mobile commerce platform, but the company’s initial security blunders cost it the favor of many consumers. Consumers around the world have begun showing a great deal of reluctance concerning mobile commerce, largely because of the lackluster security they are seeing from he companies involved in the burgeoning industry.

Google has time to see success from Wallet platform

Google has not yet seen return on its investment in the Google Wallet. The company has a profit margin of 22% and an operating margin of 28%, so Google has some time to spare before it has to take action and address the performance of the mobile commerce platform. Google Wallet is not the only venture in mobile commerce that Google is currently involved in, but it may become the company’s flagship if it can overcome the problems it is facing.