Google updates Shopper application to help promote mobile commerce
Google has been working to establish a dominant presence in the world of mobile commerce for some time. The company’s Google Wallet has made mobile payments more available to a wide range of consumers, but many people are still demanding comprehensive mobile commerce services that make mobile payments more convenient. In order to accommodate the needs of consumers, Google has updated its Google Shopper application, introducing new features that may be well received by those that prefer to shop online.
App includes updates search features
Google Shopper 3.2 is the latest version of the application. At its core, the application allows users to find products and compare prices for products offered by several retailers. In previous versions, users could find a wide range of products through the application’s search engine, but sorting through the results of this search would often be problematic. One of the new features of the Google Shopper application allows users to sort the results of their search so as to find the products they are most interested in more easily.
Application designed to improve in-store experience
The application is equipped with a variety of features that are designed to improve the in-store shopping experience. The application can scan barcodes and is equipped with voice recognition software that makes it easier for consumers to find the products they are interested in. Searching for product reviews has also been improved in the latest version of Google Shopper and users can find video reviews via YouTube through the application. Users can access GPS technology in order to find the best deals on products offered at local stores as well.
Google continues to show interest in mobile commerce
Google is investing heavily in mobile commerce and part of this involved encouraging consumers to make use of applications like Google Shopper. Mobile commerce is more than simply purchasing products using a mobile device; it also involves mobile shopping. Google expects that its improved Shopper application may help consumers become more acclimated to mobile commerce and the convenience it offers.
Denny |
February 26, 2013
Google takes ambitious steps to secure position in mobile commerce arena
For the past year, Google has been showing strong interest in mobile commerce and online retail. The company’s Google Wallet has been somewhat well received by consumers around the world, many of whom praise the product’s ability to make purchasing products more convenient. Google has seen significant growth in the mobile commerce and retail arenas, which has lead to confrontation with companies that have long held dominance in these industries, such as Amazon.
Channel Intelligence platform could be a major boon for Google
In a move to make itself more competitive with Amazon, Google has announced the acquisition of Channel Intelligence, a data management platform for retailer inventory. Channel Intelligence could give Google the tools it needs to make major progress in the realm of e-commerce. The platform holds a vast amount of information concerning retail advertisers. Using the platform, Google will be able to access detailed retailer pricing and inventory data, as well as data on how retailers convert shoppers into dedicated customers. The platform is expected to give Google better pricing power over its own advertisements.
Platform to help Google provide better services to retailers
The Channel Intelligence platform will help Google offer better options to retailers concerning advertising through its widely used search engine. This will allow the company to establish a more dominant foothold in the world of online shopping and likely set it to directly compete with Amazon. Consumers have already proven that they rely heavily on online search to make their shopping more efficient, but more of these consumers are using mobile devices to shop and research products. Amazon already has a significant lead over Google in regards to catering to mobile consumers.
Mobile commerce demand growing among consumers
Mobile commerce continues to be a strong focus for Google and other companies interested in the retail industry. The demand for mobile commerce services among consumers has reached the point where it can no longer be ignored by retailers, thus these companies are making a push to accommodate the needs and interests of these consumers more adequately. Google has seen a major opportunity for growth in providing these retailers with tools that could make them more effective in the field of mobile commerce.
