Tag: google mcommerce

Google takes ambitious steps to secure position in mobile commerce arena

For the past year, Google has been showing strong interest in mobile commerce and online retail. The company’s Google Wallet has been somewhat well received by consumers around the world, many of whom praise the product’s ability to make purchasing products more convenient. Google has seen significant growth in the mobile commerce and retail arenas, which has lead to confrontation with companies that have long held dominance in these industries, such as Amazon.

Channel Intelligence platform could be a major boon for Google

In a move to make itself more competitive with Amazon, Google has announced the acquisition of Channel Intelligence, a data management platform for retailer inventory. Channel Intelligence could give Google the tools it needs to make major progress in the realm of e-commerce. The platform holds a vast amount of information concerning retail advertisers. Using the platform, Google will be able to access detailed retailer pricing and inventory data, as well as data on how retailers convert shoppers into dedicated customers. The platform is expected to give Google better pricing power over its own advertisements.

Platform to help Google provide better services to retailers

The Channel Intelligence platform will help Google offer better options to retailers concerning advertising through its widely used search engine. This will allow the company to establish a more dominant foothold in the world of online shopping and likely set it to directly compete with Amazon. Consumers have already proven that they rely heavily on online search to make their shopping more efficient, but more of these consumers are using mobile devices to shop and research products. Amazon already has a significant lead over Google in regards to catering to mobile consumers.

Mobile commerce demand growing among consumers

Mobile commerce continues to be a strong focus for Google and other companies interested in the retail industry. The demand for mobile commerce services among consumers has reached the point where it can no longer be ignored by retailers, thus these companies are making a push to accommodate the needs and interests of these consumers more adequately. Google has seen a major opportunity for growth in providing these retailers with tools that could make them more effective in the field of mobile commerce.

Google Wallet may soon take the form of a card

By now, consumers that are interested in mobile commerce are likely to have heard of Google Wallet. This mobile payment platform can transform smart phones and tablets into platforms that allow consumers to make purchases of goods and services using digital information rather than physical currency. Despite a relatively rough launch last year, the Google Wallet has become a leading mobile commerce platform, successfully exposing a wide range of consumers to the concept of mobile payments.

Google Wallet Card could help expand the accessibility of mobile commerce

Google may now be gearing up for the launch of a physical version of the Google Wallet. The Google Wallet Card, as it is being called by Android Police, a technology web site, has caught some screenshots of Google’s plans and how a physical card may be the next step in the continued evolution of the Google Wallet. The new system will provide consumers with a card, much like the traditional credit cards that are widely used today. This card will be linked to a Google Wallet account and make use of the financial information associated with that account.

Consumers without NFC-enabled devices left out of mobile commerce loop

Through this initiative, Google aims to make mobile commerce more accessible to a wide range of consumers. Currently, mobile commerce is largely reserved to those with NFC-enabled mobile devices. Those without such a device are unable to participate in mobile payments simply because their devices cannot interface with the technology used in mobile commerce. The Google Wallet Card will solve this problem by giving consumers another option to engage in mobile payments.

Still a long way to go before mobile commerce becomes mainstream

The Google Wallet Card will be accepted anywhere major credits card are accepted. Google has invested heavily in mobile commerce thus far and is keen to ensure most consumers have the ability to engage in mobile payments. The Google Wallet Card is one step closer to realizing this plan, but Google will have to continue its work in order to get people interested in making payments using their smart phones and other mobile devices.