Tag: gfk

Mobile commerce is growing in Turkey

| September 23, 2015

Consumers are using their mobile devices to shop online in Turkey

Mobile commerce is on the rise in Turkey, where a growing number of consumers are beginning to use their smartphones to shop for products online. Hepsiburada.com, a leading retailer in Turkey, has reported that mobile traffic has grown significantly over the past year. According to the retailer, 62% of the sites traffic comes from mobile devices. Smartphone adoption has accelerated throughout the country has powered the growth of mobile commerce.

Retailers are reporting growing mobile traffic and sales

According to Hepsiburada.com, one in every two orders made through the site is done so using a mobile device. Consumers have shown that they are very interested in mobile shopping due to its convenient nature. Other retailers have reported an increase in mobile traffic and shopping as well. The Informatics Industry Association has reported that e-commerce volume reached $6.2 billion in 2014, with mobile commerce accounting for a significant degree of this increase in volume.

11 million smartphones expected to be sold in Turkey by the end of this year

Mobile Commerce - Flag of TurkeyMobile commerce represents a $3 billion business and more consumers are beginning to use their devices to shop online rather than visit physical stores. According to GFK, a market research firm based in Germany, more than 4.5 million smartphones were sold in Turkey during the first five months of this year. By the end of the year, more than 11 million smartphones are expected to be sold throughout the country. Many consumers believe that mobile commerce represents an easier way to shop for products.

Mobile commerce continues to experience explosive growth throughout the world

Mobile commerce has been growing significantly throughout the world, with China, Japan, and South Korea emerging as the most prominent mobile markets. In Europe, mobile shopping is becoming a very powerful force for the retail industry and more companies are beginning to invest in the mobile space in order to effectively engage consumers that are relying on their mobile devices. In the coming years, mobile commerce is expected to continue seeing significant growth throughout the world.

Canadians are slow to embrace mobile payments

| November 24, 2014

Mobile commerce is experiencing lackluster growth throughout Canada

Mobile payments may experience lackluster growth in Canada. A new study from GfK, a global market research firm, shows that Canadians are somewhat apprehensive when it comes to using a smartphone to make a payment. While Canadians have developed a reputation for being early adopters of new technology, they are not convinced that mobile commerce is a good solution for shopping or as secure as it should be. Notably, security is one of the biggest issues that consumers in Canada are concerned about.

Study shows that security concerns are a major issue for Canadians interested in mobile commerce

According to the GfK study, Canadians consider security to be a major issue when it comes to mobile payments. Many mobile commerce services have become available in Canada, but relatively few of them have proven that they are capable of ensuring the safety of consumer financial information. Some high-profile cyber attacks in the United States and Canada have also called into question whether or not mobile commerce services are safe.

Canadian consumers are more interested in traditional forms of commerce due to extensive experience and the availability of familiar services

Canada Mobile Payments - slow adoptionThe study also notes that Canadians may not be interested in mobile payments because they already have plenty of ways to pay for products in stores. ATM transactions are significantly larger in Canada than they are elsewhere and the country’s ATM and debit card structure is well designed to meet the needs of consumers. In order for mobile commerce to grow in Canada, consumers would have to train themselves in new ways to purchase products and break old habits concerning physical currencies and payment cards.

Retailers are revising their mobile focus and putting more effort on providing consumers with convenient services

Some large retail organizations have been making moves to establish a foothold in the mobile commerce space, but have found relatively little support among consumers. As such, retailers have begun to pull back their mobile initiatives, focusing more on traditional forms of commerce and giving consumers access to services they may be more comfortable with.