Tag: geolocation mobile marketing

Location based marketing is growing in importance over mobile

| April 3, 2014

Success in advertising over smartphones is beginning to require this vital component.

Although location based marketing may not be the entire issue when it comes to mobile, it is easily proving itself to be the most important factor over this channel, says a new report from Thinknear.

The company specializes in this area and is now claiming that it is vital to advertising success on smartphones.

General Manager Eli Portnoy of Thinknear, a mobile advertising firm that focuses on location based marketing, explained that “The phone is a portable device we carry in our pocket and is a part of what we are doing all day and every day. You have your phone with you when you are commuting, when you are at work, when you are seeing friends, when you go home. It’s ubiquitous. And you use it to interact with your world and what’s important to you.”

That said, Portnoy pointed out that many businesses forget how precise location based marketing can be.

He pointed out that many mobile marketing firms and advertisers forget that smartphones are an exceptionally portable device and that people take them along no matter where they go. This makes it possible for “very precise location capabilities.”Location Based Marketing - Mobile Growth

Using the geolocation technology that is built into the majority of smartphones, these days, can give companies the ability to better understand who their main customers actually are and what they typically do. This insight can be invaluable to being able to provide those consumers with just what they want, at the time that it is most relevant to them.

The main issue standing between companies and their ability to actually obtain accurate location data, which they can then use, is the same as the one standing in the way of the use of many other parts of the mobile marketing industry. While the technology is out there, it isn’t always possible to use it to capture the valuable data. Portnoy explained that “Users have to have their GPS on, give the app permission to use their location, have a clear line of sight to a GPS satellite, and so on.”

Therefore, not every impression will provide usable location based marketing data. However, there are ways around it and firms such as Thinknear appear to be able to help to provide strategies that will guide companies and show them the mobile ropes.

Geolocation based mobile marketing tech unveiled by Mood Media

| May 5, 2013

Geolocation Mobile MarketingThis newly launched tech provides a capability for recognizing when customers have entered a store.

Mobile marketing technology provider, Mood Media, has just announced the launch of its Mood Presence technology that applies the size of its considerable music network and geolocation in order to be able to connect marketers and retailers directly to consumers who are using smartphones, tablets, and other similar smart devices.

The Mood Presence technology is a form of intelligent networks that allows for more personalized marketing.

The way that the geolocation based technology works is that it sends an inaudible cue through the music player of the Mood Media app, as well as through the existing sound system in the physical store location. When the mobile app registers this signal, its presence in an iOS or Android device is immediately detected through geolocation technology.

The geolocation detection allows the system to automatically connect with that device for targeted marketing.

This way, a retailer can seamlessly and conveniently send relevant and targeted marketing to consumers the moment they enter their store locations, because the geolocation technology lets them know exactly when that is. This means that the ads, promotions, offers, coupons, and other forms of marketing will be presented to the user at the time that he or she is most likely to be interested.

At the same time, Mood also announced the launch of a second geolocation technology, called Explore In-Store. This is the first product from Presence that uses its technology to integrate with the app of the retailer. The goal is to improve the interactivity of the mobile marketing solutions.

This geolocation technology identifies when a consumer has entered a store location and develops a form of VIP connection with that individual. It enhances the overall shopping experience by providing targeted content that is specific to the store location that has been entered, as well as the offers and product information that is most relevant to the unique user, including in-store offers and information about the products on the store’s shelves.

The goal is to use geolocation technology to allow retailers to combat the struggle with showrooming and use it to their advantage, instead.