Tag: game industry

Mobile games are powering growth for NetEase

| March 1, 2016

NetEase is finding more success in China’s promising mobile gaming market

NetEase, one of China’s largest gaming and Internet companies, has posted its revenue and earnings report for the fourth quarter of 2015. The report shows that the company has seen exceptional growth, powered mostly by the growing popularity of mobile games. NetEase has been involved in the gaming space for some time, with online gaming being the company’s largest business segment. As the mobile space has grown over the years, the company has delved into mobile gaming, offering consumers access to an assortment of entertaining and, in some cases, addicting games that they can play wherever they are.

Net revenue has increased across the board for NetEase, with the mobile sector powering growth

According to the report, NetEase’s online gaming segment more than doubled in the fourth quarter of 2015. Overall growth, however, was powered by mobile games. The company notes that it saw a 103% year-over-year revenue increase from online games, a 68% increase from advertising services, and a 355% increase from e-commerce and other services during the fourth quarter. Mobile gaming has become one of the most powerful influencers of growth for NetEase, with the company’s mobile portfolio now overflowing with more than 80 games.

Company has established a strong position in the gaming market

mobile games growthLast Year, NetEase began taking steps to improve its position in the mobile gaming space. These efforts have proven successful, and this will allow the company to compete with others in the mobile space more effectively. While NetEase is expected to continue focusing heavily on online gaming, particularly where traditional PC games are concerned, the mobile space may begin to take up more of the company’s focus this year.

NetEase may see more growth during the first quarter of this year

Analysts expect that NetEase’s net revenue for the first quarter of 2016 will grow by 126%, but the company has not yet released any information concerning the most recent quarter. If mobile games continue to prove lucrative for the company, revenue growth will likely be secured. It will, of course, have to ensure that its games are quite attractive to consumers that rely on their smartphones and tablets for entertainment.

Flipkart invests in growing mobile games firm Mech Mocha

| January 13, 2016

Flipkart has invested funds into Mech Mocha in order to help the company grow in India

E-commerce giant Flipkart has announced provided funding to Mech Mocha, a mobile gaming company based in India. Flipkart has taken a strong interest in the mobile space, particularly where commerce is involved, but is beginning to show stronger support for mobile games. In November of last year, Flipkart invested in MadRat Games and the company continues to show favor for innovative mobile game developers, such as Mech Mocha.

Funding will help Mech Mocha develop new mobile games

The funding from Flipkart will allow Mech Mocha to expand its development team. The funding will also allow Mech Mocha to develop new mobile games that will be released in the Indian market. The firm also intends to support mobile commerce, to some degree, implementing a back-end platform which will support social media and mobile payment solutions. Mech Mocha has found a significant degree of success in India’s mobile gaming space, which is beginning to grow quickly as more consumers gain access to smartphones and the mobile Internet.

Mobile gaming is growing quickly in India

Mobile Games - Company InvestmentAccording to Mech Mocha, more than 400,000 people have installed its games in India. The Indian online gaming industry, which includes the mobile sector, is expected to reach $3 billion in value by 2018, growing from its current value of $1 billion. Developers from other countries are beginning to show interest in the Indian market due to accelerating smartphone penetration. As more consumers gain access to mobile devices, they are looking for new and convenient forms of entertainment. As such, they are turning to mobile games.

More developers are beginning to focus on the mobile space

Mobile games have vast potential in terms of revenue generation and the overall game industry is becoming more involved in the mobile space as a result. Some companies that have been devoted to developing games for traditional consoles have begun to focus exclusively on producing mobile games. These companies see mobile gaming as a very valuable opportunity that cannot be passed up, especially in thriving markets like India.