French companies seek to address security issues
Two French security contractors are preparing to dive into the mobile security space after the revelation of widespread government surveillance in 2013. The companies have identified a need for comprehensive security solutions in the mobile space, but are not only looking to mitigate government surveillance. There are made threats in the mobile world that extend well beyond the issue of surveillance, especially as mobile commerce becomes more popular. Both companies believe they can address these issues effectively in the near future.
Bull launches new mobile solution for businesses
Bull SA is one of the companies entering into the mobile security space. The company has launched a new mobile-centric solution for businesses called Hoox m2. The solution is available for the Android platform and has been engineered with hackers in mind. It is meant to secure communications made over mobile devices and remove the need for business professionals to speak in “unnecessary coded language.”
Thales aims to make business and personal communications safer
Thales SA, a defense contractor owned by the French government, is also breaking into the mobile security space. The firm has released an enterprise solution called Teopad. The solution is meant to make a digital mirror image of whatever device it is used on. One of the instances created by Teopad will be used for personal communications while the other will be used for business purposes. The business instance will be secured by Teopad’s encryption so as to prevent sensitive information from being stolen.
Businesses fall behind when it comes to mobile security
Mobile security is quickly becoming a top priority for businesses. Mobile technology has grown quite important to consumers and many businesses have fallen behind in terms of ensuring that they are secure against the threats that exist in the mobile space. Both Bull and Thales believe they can offer businesses solutions that can help them catch up to the growing popularity of mobile technology and protect themselves against malicious groups and mobile exploitation.
The holidays add more momentum to mobile commerce
Consumers in Europe may be getting a head start on their holiday shopping. Many people have been flooding retail sites on their mobile devices in order to get some of their holiday shopping done early. While retailers have not yet begun to provide the special offers that have become common for the holidays, many of these companies are offering some special discounts to those that participate in mobile commerce. A new report from Adobe predicts that mobile commerce will have a major impact on this year’s holiday season.
Report highlights the growth of mobile sales and online traffic
According to the Adobe Digital Index 2013 Online Shopping Forecast, approximately 12.4% of all online sales in eleven European countries are expected to come from smartphones and tablets. This is a 68% increase over what had been reported in the previous year. Smartphones are expected to be the platform through which the majority of mobile sales are made, with tablets following closely behind. The report suggests that December 9, 2013, will be the highest grossing online shopping day, with the following week being the highest grossing week for retailers in Europe.
Consumers favor convenience of mobile commerce
Mobile commerce is cited as one of the caused behind this growth in online sales and online retail traffic. Consumers have become enthralled with the concept of mobile commerce because of the convenience that it represents. Mobile shopping allows consumers to avoid visiting physical stores, thereby avoiding crowds and expediting the shopping experience. Mobile commerce has proven so convenient that many consumers are opting to get their shopping done before the holidays even begin. These people are willing to forgo the special deals being offered by retailers during the holiday season in order to get their shopping done ahead of time.
Retailers continue to bolster their mobile platforms
Mobile commerce is expected to have a prominent impact on the retail industries in Austria, France, Germany, Denmark, and the United Kingdom, as well as other countries. The 2012 holiday season showcased the power that mobile commerce has over consumers, and retailers have spent much of 2013 preparing their mobile platforms in order to take advantage of the continued growth of mobile commerce among consumers.
