Tag: france mobile commerce

Mobile commerce in France reaches almost 10 million people

This is a reflection of the increasing penetration of smartphones in the country, which is now at 60 percent.

As smartphone penetration in France is now estimated to have reached 60 percent, a rapidly growing number of people in the country are turning to mobile commerce as a part of their regular shopping activities.

This, according to a recent report from comScore, which indicated that since Q1, there are now 700,000 more smartphones.

With such as growing population of people who now have smartphones, it means that there is also a growing number of consumers who have the technology that they require to take part in mobile commerce. According to the comScore data, that is exactly what a tremendous number of French customers feel, as well. Merchants are reaching out to consumers over that channel, and those shoppers are often listening.

There are now 10 million consumers in France that use mobile commerce while in-store.

mobile commerce growth in FranceThe comScore data indicated that while inside a retail store, many consumers are taking out their smartphones and are using mobile commerce behaviors to help them to make their decisions. For example, approximately 8.5 million people would phone or text a friend or family member in order to ask questions regarding a product that they are considering. Another 9.3 million people took pictures of items that they were thinking about and among them, 5.8 million sent them to family or friends.

Another 3.4 million consumers used barcodes to help them with their mobile commerce investigations, by using their devices to scan QR codes, for example, to learn more about a product or a brand.

It has been predicted that as the adoption of smartphones continues to expand, it could also reach the point that adoption of mobile commerce will move beyond that which is seen in other countries, such as the United States. This is because the daily routine of the average person in France includes a larger amount of shopping (such as for groceries) than the average American. Since the average person in the U.S. stocks up on food products only once every three weeks, there is a much lower opportunity for regular smartphone based shopping than in France, where the storage space isn’t available and groceries are purchased much more frequently.

M-commerce in France skyrockets by 150 percent

m-commerce growth in FranceA recent report showed that the French marketplace spiked to reach €1 billion last year.

According to Fevad, a French e-commerce association, the m-commerce market in the country increased to approximately €1 billion last year, which marks an increase of around 150 percent.

This was a considerable rise in the marketplace and was in line with growth seen in other European countries.

In 2011, the m-commerce market had been worth an estimated €400 million. In 2012, however, it increased to the point that it made up almost 2 percent of all sales that were made online. The data in the report did not include pay apps that were used on websites that were taking part in the Fevad’s iCM mobile commerce index.

Those m-commerce figures in the report were exclusively sales made on optimized websites and apps.

During the fourth quarter of last year, the sales in the m-commerce environment were a whopping 2.6 times higher than there were during the same period of time in 2011. Online sales overall in the French market space blasted upward to €45 billion in 2012. That represented a tremendous growth of 19 percent when compared to the year before. It was also an 8 percent cut of the nation’s total retail market sales.

In terms of online payments last year, there was a rise of 28 percent that was recorded in the report for the entire year, and the fourth quarter represented precisely that percentage. This demonstrated a steady growth in that sector of m-commerce, which is very promising for the marketplace, as it means that this is a steady increase and not one that will be seasonal around holiday shopping time.

The average size of m-commerce transactions increased by 24 percent throughout 2012, but it fell by 1 percent to reach €85 within the last quarter of the year. At the same time, during the first eleven months of the year, the number of online shoppers fell by 5 percent. However, while shoppers dwindled slightly, the number of shopping websites in the country grew by 17 percent during that same time, to reach 117,500.