Tag: forrester research mobile commerce

Mobile commerce study by Forrester Research predicts a quadrupling by 2017

mobile commerce researchThis would bring sales through the channel up to $31 billion within a 4 year period.

Forrester Research has released its latest mobile commerce data, which has shown that mobile commerce currently represents a small fraction of total sales for retail companies and for the next few years, it is likely that it will grow, but still remain a small percentage of the whole.

The sale of physical goods and services over smartphones was small but notable last year.

In the United States, these mobile commerce purchases were worth $8 billion and made up 3 percent of total online sales and under 1 percent of the overall retail sales total. Forrester estimates that this numbers were driven higher by some of the top performers in this channel, such as eBay and Amazon, which have experienced billions of dollars in sales from wireless devices.

For the majority of American retailers, mobile commerce sales represent a lower portion of the whole.

Over the next four years, the total mobile commerce sales are expected to increase by 33 percent per year – said the Forrester Research data – until they reach $31 billion. This means that by 2017, they will make up 9 percent of online sales.

According to that same research company, at the time of their study, there were 132 million people in the United States that had a smartphone with an internet connection. However, only one in every four actually made a mobile commerce purchase. They speculated that the reason that this rate has remained as low as it has is because of the retailers themselves.

Forrester has identified retailers as the cause of their own mobile commerce struggle, saying that it can be too challenging for consumers to check out and pay for items on their smartphones to make it feel worth their while. They also pointed out that some retailers are too wrapped up in apps of which consumers are completely unaware.

Aside from Forrester’s own speculations, it has also been suggested that the design of the smartphones, themselves, may be partly to blame. Although some screens have wonderful image zooming capabilities, it can still be quite challenging for device users to be able to closely examine products, especially within the apparel sector.

Mobile commerce rakes in $12.84 billion in 2012

Mobile Commerce Mobile Payments 2012 ResearchMobile commerce set for aggressive growth, according to Forrester Research

Forrester Research, a leading market research firm, has released a new report concerning the performance of mobile commerce in 2012. Last year, more consumers made purchases from their mobile devices than ever before. This may be due to the larger number of people with mobile devices or the more comprehensive mobile commerce services that they have access to. Whatever the case may be, the report shows that mobile commerce had a strong showing throughout 2012, and this momentum is likely to carry the sector to new heights in the future.

Report shows proximity payments drive mobile commerce growth

According to Forrester Research, mobile commerce accounted for $12.84 billion in mobile payments by the end of 2012.The report divides mobile payments into three categories: Mobile proximity payments, peer-to-peer payments, and retail mobile commerce. The report shows that proximity payments, those powered by NFC technology, were one of the most popular ways for consumers to pay for products in physical stores. The report also shows that QR codes used to facilitate mobile transactions were also well received by consumers.

Mobile transactions to grow by 601% by the end of 2017

Forrester Research predicts that the mobile commerce sector will account for more than $90.5 billion in transactions by the end of 2017, a 601% increase over the transactions the sector had seen last year. NFC technology is still a major part of mobile commerce, so proximity payments are likely to continue being a popular option for consumers. Some parties are looking to move away from the technology, however, due to concerns regarding the security of a consumer’s financial information.

Some look for alternatives to NFC technology

Companies like Apple and PayPal are looking for alternative to NFC technology. Both companies are currently developing their own solutions, with PayPal’s mobile wallet service proving to be a somewhat popular alternative. The majority of the companies involved in mobile commerce, however, support NFC technology and its ability to facilitate mobile payments and keep consumers safe from exploitation.