Tag: flurry

A new report reveals that women play and spend more on mobile games than men.

A recent report from mobile advertising, analytics and monetization firm, Flurry, reveals that the mobile gaming scene is not dominated by the male mobile user population, as many would suspect due to the fact that males generally drive game revenue, but is actually a digital playground that is currently being conquered by female mobile consumers.

Women make over 30% more in-app game purchases than men.

Based on the data found in its report, Flurry discovered that based on a selection of mobile games that were available to 1.1 million devices on its platform, compared to men, women made 31% more in-app purchases. In addition, the study learned that women spend 35% more time engaged in gaming on their mobile devices and, on average, have a 42% greater retention over one week than their male counterparts.

Flurry commented that the “fact that females also outspend males in in-app purchases came as a surprise to us.” The mobile ad firm also noted that while its data was measured on a global basis, the numbers did not differ greatly when it came to the individual analysis of the US audience.

In general, certain types of mobile gaming appear to appeal to one gender over the other.

In its report, Flurry also analyzed 19 different iOS game categories and the amount of time mobile gamers spend in them. What was found was that, on the whole, men continue to spend more time playing games that fall into the strategy, sports, tower defense, action/RPG and card/battle game categories, compared to women.

That being said, what encouraged Flurry to conduct its report to find out precisely how in-app purchases are being influenced by a growing mobile gaming user base, is the success that game developer Glu Mobile is experiencing after the release of its “Kim Kardashian: Hollywood” game. According to a report from the New York Times, Glu Mobile has generated over $1 million in revenue just from the first five days after the game was released. Due to the fact that the game is free to play, money is coming from user’s making in-app purchases. One analyst even told the paper that on an annual basis, the game has the potential to produce $200 million in revenue.

This year still had the largest figures to date, but the year over year increases are beginning to ease.

Over the holiday season, tablets and smartphones proved to be a highly popular gift, yet again, and it should therefore not come as a shock to anyone that the number of mobile app downloads broke another range of records in 2013.

This most recent gift giving season saw an increase of 91 percent in downloaded applications.

That rate was seen on Christmas day when compared to the average daily rate of mobile app downloads that was experienced for the rest of December up until that day. This data was reported in a recent publication by Flurry, a mobile measurements and analytics platform. That company examined the transfer of more than 400,000 applications in order to determine what recipients of new iOS and Android devices were doing with them after they were unwrapped as gifts from under the tree.

The research found that mobile app downloads also increased by 11 percent.

That growth figure was recorded between the number of downloaded applications on Christmas day 2013 when compared to the same day in 2012. As much as the numbers are still increasing and continue to break records, they are also starting to slow in their growth. The reason is believed to be that fewer consumers are receiving their devices for the first time. Though some have just obtained their first devices, many have obtained their second, third, or even fourth ones.

Consumers who already have smartphones and who have now received tablets, or who are receiving replacement devices already know what apps they like and trust. There is less experimenting to try out different things for the first time.

Flurry’s report explained that “New device activations do still spike on Christmas, but that spike is waning compared to years past, and it comes on top of a much larger installed base. That means that when new devices are loaded with apps, the overall impact on app download volume is not as big.”

It also pointed out that the largest increases in device ownership and mobile app downloads are typically in countries where there is a less significant importance placed on Christmas or where it is not celebrated.