The research found that the company is ready to take on the needs of app marketers in its ads.
A recent statement from Fiksu, a mobile marketing firm, has shown that the current forecast in social media marketing looks very good for Facebook in terms of effectively advertising smartphone and tablet apps.
The latest data is showing that the social network has the ability to encourage people to download the games.
Games are a considerable driver of the overall social media marketing ad revenue that Facebook has been experiencing. Earlier in 2014, Facebook initially rolled out its advertising network, offering app developers an opportunity to reach out to device users and encourage them to download their offerings. For many, this has become a golden opportunity that has brought them from relative obscurity into a level of relevance in the mobile app world.
That said, the successes of social media marketing ads for mobile app developers weren’t always obvious.
According to the Fiksu chief strategy officer, Craig Palli, the results seen for mobile app developers using Facebook for their ads were relatively disappointing for the first while. They showed low response rates. However, while advertisers have seen lower click through rates, at the same time, they are still seeing a better return on investment than they have been seeing via other methods and techniques. This was demonstrated by recent research that was conducted by Fiksu.
Along with Facebook, the firm also looked into eight mobile ad campaigns for apps, one of which was conducted by a game developer and a large retailer. As a whole, what was found was that ads for mobile apps on Facebook averaged a 1.16 percent click through rate. Similar ads on the mobile ad network at Facebook saw only a 0.34 percent average click through rate.
That said, though the social media marketing ad network saw lower response rates, it also experienced notably higher conversion rates. The ad network’s conversion rate was 26.28 percent, whereas the ads on Facebook, itself, saw a conversion rate of a considerably lower 16.61 percent. Moreover, the network ads saw a much higher average revenue per user ($3.64) than those on the Facebook app itself ($1.63).
The tech company has now hired a chief financial officer for the first time in its existence.
The growth of Fiksu, the mobile marketing technology company, is continuing to move forward at an astounding rate, as has been reflected in its latest new hire, which represents the first chief financial officer that the company has ever had.
Fiksu has now announced that its very first CFO will be Ken Goldman, who is experienced in the field.
Goldman was previously the Black Duck Software CFO and has now come to join the executive team from the mobile marketing firm based in downtown Boston, Massachusetts. The new Fiksu CFO is considered to be quite the seasoned technology industry veteran and has been a driving force behind a number of companies that have been successfully acquired and that have been brought through their initial public offerings (IPOs) over the last three decades.
Now, the most recent step in Goldman’s career is in joining with this rapidly growing mobile marketing technology company.
Goldman achieved a great deal of attention from 2006 through 2008 as he constructed the infrastructure and systems that were required to bring Salary.com to its IPO. The success of that effort was so great that the IPO ended up being eight times subscribed and was able to sell notably more shares than had been forecasted.
Beyond Salary.com, Goldman has also been a part of the teams of several other notable brands and businesses, including Student Advantage, Lodestar Corporation, MediaMap, Shoplink.com, and others.
Fiksu’s CEO, Micah Adler released a technology news statement that welcomed Goldman to the company, saying that “We’re thrilled to expand the strength of our executive team by bringing Ken on board.” He also added that the firm has every faith in his “impressive” and “proven track record in driving growth” for businesses in industries that are rapidly evolving.
The mobile marketing company’s announcement also stated that “We’re looking forward to leveraging his experience and expertise to help Fiksu evolve to the next level and realize its full potential.” The firm was founded in 2008 and has been rapidly growing as a result of its main investors of $16.7 million from Qualcomm Ventures and Charles River Ventures.
