Tag: facebook social media marketing

The creator of the social network is working hard to fight growing accusations of its role in the election results.

Amidst a rapidly rising body of criticism against Facebook social media marketing, Mark Zuckerberg insists the network isn’t to blame for Donald Trump’s victory. Critics claim that viral fake pro-Trump news stories on Facebook led to the Republican’s election win.

Zuckerberg has responded quite forcefully, saying that he feels the accusation is a “pretty crazy idea.”

Speaking onstage at a recent conference, Zuckerberg addressed the thought that Facebook social media marketing contributed to Donald Trump’s election. “Personally,” he said, “I think the idea that fake news on Facebook, which is a very small amount of the content, influenced the election in any way—I think is a pretty crazy idea. Voters make decisions based on their lived experience.”

Zuckerberg also went on to ask “Why would you think there would be fake news on one side and not the other?”

That has not assuaged the critics insisting Facebook social media marketing doesn’t properly filter fake news.

Many claim that as the largest social media platform worldwide, viral hoax news posts shared there may have helped Trump to win. The reason, say many, is that Facebook either refuses or is not able to contain the spread of those fake news articles.

Moreover, BuzzFeed News conducted an investigation earlier in 2016 which examined the most right-wing extremely partisan publications published by Facebook pages. They determined that 38 percent of the news shared by those sources was misinformation. That said, when examining the same type of page on the left-wing side, misinformation occurred considerably less: 20 percent of the time.

Those figures may not sound too problematic, but BuzzFeed News also identified another trend with this form of Facebook social media marketing. The stories with the lowest accuracy were the ones BuzzFeed found to generate the largest number of shares and reactions (such as Likes). Inaccurate stories on Facebook pages greatly outperformed publications shared on Facebook pages from more mainstream political news sites. Over the last few months, a rash of hoax news sites were created in order to take advantage of this trend.

This move will have a direct impact on app developers all around the world.

Facebook is preparing its announcement of a new measurement tool for social media marketing firms that may help the network to be able to offer better competition for Google and to allow the company to taken on a greater share of the smartphone based ad marketplace.

The announcement is expected to be made at the Facebook annual F8 developers conference on March 25.

The new measuring service will give brands using Facebook social media marketing a better ability to know whether or not an app was actually downloaded as a result of having been exposed to an ad on the social network. This, according to a recent report that was made by The Information. This tool will not be limited to measuring the performance of ads purchased through Facebook. It will also help to better understand the performance of ads that have been served on other mobile apps, as well.

Should Facebook encourage enough use of this social media marketing environment, the outcome could be massive.

Strong partnerships of this nature could end up presenting some initial challenges to rivals such as Twitter, iAd at Apple, and Google, which are direct competition within the mobile advertising space and that are highly unlikely to want to give up any of their market share to Facebook. Overall, if this plays out the way that The Information has suggested, it could mean that Facebook could become a much more important advertising resource for brands, particularly when it comes to desktop and mobile ads.

This would also help to provide further explanation for the launch of Facebook Audience Network, in 2014, when it gave mobile marketing firms the ability to broaden their Facebook campaigns to reach other mobile apps by way of its targeting data.

This also helps to show why Facebook is adding support to its Atlas ad server, which provides social media marketing advertisers with the ability to use consumer data from Facebook in order to target them over non-Facebook ads and websites. It also underscores the importance of the “Topic Data” data analysis tool that it recently launched.