Tag: facebook mobile games

Facebook to publish mobile games

| August 2, 2013

Facebook unveils new publishing service for mobile games

Facebook has taken a bold step and has launched its own publishing venture for mobile games. Facebook Mobile Games Publishing is designed to cater to small and medium-sized developers and will provide them with a platform to release and promote their games. Mobile games have become a very attractive sector of the game industry and embracing these games could be a very lucrative move for Facebook. The social network already boasts of a strong presence in the social gaming sector, wherein it has enjoyed a great deal of success over the past several years.

Small and medium-sized developers will have access to Facebook publishing

Through its new publishing platform, Facebook will be able to select game developers and offer a variety of publishing and promotional services. Facebook expects that the platform will attract high-quality mobile games to the social network, which will be used to engage millions of users around the world. Much of Facebook’s interest in mobile games has to do with advertising, as these games typically thrive through in-app marketing.

Facebook - Mobile GamesSocial network will not fund the development of mobile games

Despite the name of the social network’s new venture, Facebook will not be fulfilling the traditional role of a publisher in the game industry. The social network will not be funding the development of mobile games and will only be promoting these games through various channels based on its marketing and analytic data. Developers will have access to this data, which Facebook will encourage them to use in order to develop mobile games that are attractive to specific demographics.

Publishing platform still in its pilot phase

Facebook is currently working with a small number of developers for the first stages of its publishing venture. Developers are free to sign up for Facebook Mobile Games Publishing, but the social network is not likely to expand its operations until later this year. There are many aspects of publishing and promotion that Facebook has yet to become comfortable with and the social network is keen to ensure that its latest mobile games venture goes off without a hitch.

Google aims to make mobile games more social

| May 18, 2013

Google - Social Mobile GamesMobile games may benefit from strong social elements

Mobile games continue to pick up momentum around the world and Google is eager to ensure that it can keep consumers as engaged as possible. The famed technology company is not a game developer or publisher itself, but it is responsible for one of the most popular mobile operating systems in the world: Android. Google also operates the digital distribution system for Android applications and mobile games. While mobile games have become very popular with consumers, Google believes that there could be more variety in the current market. As such, the company has begun focusing on social games.

Social games continue to be popular with consumers

Social games were first made popular on Facebook. Users of the social network often spend much of their time playing these games while connecting with their friends. Companies like Zynga have made their names with Facebook social games, but there has been a marked decline in variety in these titles in recent years. Google believes that social games could be well received among the mobile crowd and has announced plans to introduce a new service that focuses specifically on social mobile games.

Google announces new service

Google Play Games, as it is called, is being built to bring a variety of social elements into Android gaming. The service will include multiplayer functionality, achievements, cloud-based save features, as well as other social options that are meant to help people connect and communicate with one another. The service is expected to make the mobile games available through the Google Play marketplace more attractive to a wider range of consumers. These games could benefit from the exposure they could see through the various social elements of Google’s new service.

Consumers continue to be open to mobile games

Consumers have, thus far, been very accommodating of mobile games. The market is awash with thousands upon thousands of mobile games, many of which have not received the favor of consumers. Despite the fact that many of these games go not live up to the standards of consumers, the market continues to be very open to new titles.