Tag: facebook advertising

Some of eMarketer’s latest stats are now showing that this year will already reach $15.5 billion in SMM ad revenue.

It is no great surprise that social media marketing is increasing in its use, but according to research from eMarketer, this form of advertising is also consistently breaking spending records and will continue to do so for the foreseeable future.

Advertising over SMM is expected to reach a tremendous $36 billion by the year 2017.

This represents a tremendous amount of growth from what is predicted for this year. The research from eMarketer also indicates that the social network that will be experiencing the greatest benefit from this advertising trend will be Facebook. As the popularity of these networks continues its increases among consumers, advertisers are catching on to the potential at a growing rate. This is causing them to spent more in order to be able to make contact with their target market in a more meaningful and effective way.

This year, advertisers around the globe wills spend nearly $24 billion on social media marketing.

The eMarketer research has predicted that this will represent an increase of 33.5 percent over the spending for social media advertising, last year. In only two years from now, the use of social media for ads and marketing will make up 16 percent of the worldwide digital ad spend.

The top spenders on SMM will be located in the United States and Canada, where it is anticipated that marketers will be boosting their payments to the various social networks by a whopping 31 percent in 2015, alone. This will bring the amount of spending on that medium up and beyond the $10 billion mark for the first time in history.

When looking at it from the perspective of the breakdown for individual users, this actually represents a spend of over $50 per user throughout the social networking universe. That amount has been predicted to rise to reach $71.37 per user within the span of the next couple of years, said the data and forecasts in the eMarketer report.

The market that will come in second for social media marketing spending in that time will be the Asia-Pacific region, where there will be a predicted spend of $7.4 billion. Third place will belong to Europe, where they will spend $4.74 billion.

The company has now announced that advertisers will be able to track conversions from desktop through mobile.

Facebook has now announced that its social media marketing ads will allow advertisers to be able to track their conversion rates over both traditional desktop channels as well as over mobile, such as smartphones and tablets.

This data tracking uses a “conversion pixel” worked into the marketer’s website, along with the Facebook SDK.

It has now been added to the existing cross channel targeting over various forms of devices from Facebook, as well as to its measurement functionality for delivery and conversions. This type of attribution increases in its importance along with the rise of the number of devices being utilized by each individual user. A statement released by Facebook about this social media marketing has pointed out that while smartphone and tablet based ads are not very likely to drive a purchase that will occur right away and on that device, they do have the potential to influence one made on another device at a later time.

This means that it will be easier to track social media marketing viewed over mobile that leads to a sale on a PC.

Tests on this mobile marketing tracking technology were carried out this year from May through July. They indicated that among the individuals who had shown interest in an ad that they saw over Facebook mobile, there was a conversion rate of 32 percent on the desktop computers of those individuals at some point during the 28 days that followed.

Until now, it has been impossible for marketers to be able to track the impact that their ads have had when a user changed devices in order to take action on Facebook advertisements that they had seen. This feature is changing that so that when a user switches from one device to another, it is still possible to track their behaviors.

The Facebook blog illustrated the social media marketing point by saying “Imagine seeing an ad for a product on your mobile phone while in line at the bank. Do you immediately make a purchase on your phone?,” and adding “Probably not. But perhaps you go back to your office later that day and buy on your desktop computer.”