Lucy |
September 22, 2015
This will allow people to be able to stop the personalized advertisements from following them around online.
For users who don’t like Facebook ads that follow them wherever they happen to go on the internet, the social network is now providing the option to block this from happening.
These personalized ads were first introduced last year to be displayed on sites off Facebook.
In this way Facebook ads were displayed on and off the social network’s site, based on the other websites and apps that people were using. The global deputy chief privacy officer at the social network, Stephen Deadman, explained that “Today, we’re introducing an additional way for people to turn off this kind of advertising from the ad settings page right on Facebook.”
This allows Facebook ads to be blocked from the company’s site, instead of having to use other services.
Previously, it was possible for internet users to be able to block the ads through the AdChoices program from the Digital Advertising Alliance, or by altering the settings directly on the iPhone or Android based smartphones. With these latest changes, it is now possible for this same goal to be accomplished directly through the Facebook site.
Although Facebook has been serving users ads based on the content on which they have previously clicked “Like,” a broader program was launched last winter. In December of last year, the company posted “Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps,” adding that “We may show you ads for deals on a TV to help you get the best price or other brands to consider.”
The new option on Facebook allows a site user to opt-out. This means that the targeted Facebook ads will automatically be turned on, and they will remain that way be default unless a user actively goes to the “Settings” tab and changes the preferences for the social network’s advertisements.
The company has stated that it will continue to use the data that it collects by way of the use of the “Like” button on other websites in order to provide them with relevant advertising on Facebook.
The social network has been testing out a broad spectrum of smartphone marketing strategies.
Facebook has already revealed that it is launching and testing a dramatic range of different types of mobile ads in order to help to improve its lead generation abilities while reducing some of the struggles and challenges that marketers have faced.
The social network is already working with several unnamed brands to try out some of its bigger ideas.
Should these mobile ads prove to be effective, then it is likely that they will become regular marketing products that are available at Facebook. This type of opportunity could become very popular with a range of different kinds of marketers, including those in the financial, auto, insurance, and real estate industries. That is important to note as those are often players that have considerable budgets to back their marketing goals.
The mobile ads are designed to help to encourage interaction from consumers who view them.
This is because the design of this mobile advertising would allow consumers to complete forms, sign up for newsletters, obtain price quotes, schedule appointments, book service calls, and complete other goals right there through the Facebook ads with two simple screen taps.
According to Facebook in a blog post that it made on the subject of this new mobile marketing strategy, “This helps avoid a lot of the pain points usually associated with filling out forms like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done.”
This effort would make it possible for Facebook users to be able to complete forms by tapping on them in order to add their names, email addresses, and telephone numbers based on the information that they have stored in their profiles.
The social network went on to specify that the user will be able to edit their contact information so that only the information that they want to share will be sent to the advertiser. Furthermore, as an additional privacy feature, that information is never sent to the business until the user clicks the “submit” button in the mobile ads, specifically choosing to send it.
