Tag: european mobile commerce

M-commerce in France skyrockets by 150 percent

| January 28, 2013

m-commerce growth in FranceA recent report showed that the French marketplace spiked to reach €1 billion last year.

According to Fevad, a French e-commerce association, the m-commerce market in the country increased to approximately €1 billion last year, which marks an increase of around 150 percent.

This was a considerable rise in the marketplace and was in line with growth seen in other European countries.

In 2011, the m-commerce market had been worth an estimated €400 million. In 2012, however, it increased to the point that it made up almost 2 percent of all sales that were made online. The data in the report did not include pay apps that were used on websites that were taking part in the Fevad’s iCM mobile commerce index.

Those m-commerce figures in the report were exclusively sales made on optimized websites and apps.

During the fourth quarter of last year, the sales in the m-commerce environment were a whopping 2.6 times higher than there were during the same period of time in 2011. Online sales overall in the French market space blasted upward to €45 billion in 2012. That represented a tremendous growth of 19 percent when compared to the year before. It was also an 8 percent cut of the nation’s total retail market sales.

In terms of online payments last year, there was a rise of 28 percent that was recorded in the report for the entire year, and the fourth quarter represented precisely that percentage. This demonstrated a steady growth in that sector of m-commerce, which is very promising for the marketplace, as it means that this is a steady increase and not one that will be seasonal around holiday shopping time.

The average size of m-commerce transactions increased by 24 percent throughout 2012, but it fell by 1 percent to reach €85 within the last quarter of the year. At the same time, during the first eleven months of the year, the number of online shoppers fell by 5 percent. However, while shoppers dwindled slightly, the number of shopping websites in the country grew by 17 percent during that same time, to reach 117,500.

M-commerce doubts have not yet been overcome among tech savvy E.U. shoppers

| January 8, 2013

m-commerce unpopular among european consumersThe results of a recent poll have shown that those who use mobile most aren’t shopping with their devices.

Over the last few weeks, m-commerce security has been seeing a great deal of attention, but despite the tremendous changes that have been made in order to ensure that data remains protected when shoppers are making their purchases, consumers in Europe are still not considering their smartphones and tablets to be the ideal methods to use when they shop.

This recent survey was conducted in order to better understand European consumers and their mobile behaviors.

The company behind the poll was TechWeekEurope. It reached out to its readership in order to obtain their feedback in a number of different areas of m-commerce and to describe their opinions and behaviors over the most recent holiday shopping season. It aimed at understanding not only mobile behaviors, but those in the overall e-commerce sphere.

The m-commerce survey was performed following the very end of the Christmas shopping hype.

What it discovered was that a mere 10 percent of the respondents had used a smartphone or tablet for making the majority of their holiday purchases. In fact, m-commerce was ranked in fifth place when compared with the popularity of other channels where purchases can be made.

The most popular channel was the online shopping category, in which 43.8 percent of the respondents made the majority of their holiday purchases over their laptops or desktop PCs. On the other hand 25.6 percent of the participants in the survey said that they went to brick and mortar retail shops in order to make their Christmas shopping purchases. These were many times greater than the participation in m-commerce as a primary shopping method.

The m-commerce poll went on to discover that although the participants were from a highly tech-savvy demographic that was likely to use its smartphones and tablets comfortably and for a number of different purchases, they were not enchanted with shopping directly through their devices. This was unexpected, as it had been anticipated that those who use the devices most would be those most likely to shop with them.