Tag: european mobile commerce

Mobile commerce hits language barriers in Europe

Language proves to be a hurdle for mobile commerce

Mobile commerce has managed to make major progress in the U.S. and Japan, but in Europe, mobile commerce has met with significant challenges that extend well beyond issues concerning security and efficiency. Language and infrastructure have proven to be the most complicated problems faced by the mobile commerce sector in Europe. Both the U.S. and Japan enjoy universal e-commerce markets due to the fact that both countries have a predominant language. Europe, however, is filled with countries that have very different languages from one another, making it difficult to create a universal mobile commerce ecosystem.

Universal market in Europe has yet to take form

European countries tend to be homes to national markets that do not synergize well beyond the boundaries of the countries they take form in. Such markets are meant to appeal to those that live in particular countries, of course, but this tends to create some division when it comes to universal commerce. For instance, those from countries where English is not a prominent language could have trouble participating in mobile commerce in countries like the United Kingdom, where most commerce services are based on the English language.

Mobile Commerce Europe - Language IssuesEurope 500 aims to solve the language problem

In order to address this issue, Europe 500, a conglomeration comprised of many large European companies, has begun to leverage its various investments to provide better localization to e-commerce sites in various countries throughout the European Union. This is expected to help make it easier for consumers to participate in mobile commerce no matter where they are in Europe by providing them with services that are based on their native language.

Localization is a costly venture for some

Making mobile commerce universal is no small task. Europe 500 is comprised of many companies, some of which have heavily invested in mobile commerce in the past. Despite the apparent interests that these companies have in mobile commerce, localization and bolstering infrastructure is not an inexpensive task. Many companies may be inclined to continue supporting national markets in an effort to save money.

Mobile commerce shows strong growth in the US and Europe

Consumers showing aggressive interest in mobile commerce

Mobile commerce has been growing more common throughout the world. Consumers have already shown that they are very interested in the benefits that can be found through mobile technology, with more people using their smartphones and tablets for their daily activities than ever before in the past. As consumers become more involved in the mobile space, their perspective and interests in the realm of commerce is beginning to change. The changing interests of consumers has helped propel mobile commerce to become one of the fastest growing industries in the world.

PayPal documents rise of mobile wallets

PayPal is one of several companies that have involved themselves in mobile commerce. The company is better positioned than most to address the changing needs that consumers have in the mobile space as it has long been involved in the realm of e-commerce. PayPal notes that consumers are beginning to adjust more aggressively to the idea of mobile commerce, especially in the U.S. where approximately 86% of consumers are eager to abandon traditional wallets for the electronic variety, according to PayPal.

U.S. and Europe Mobile Commerce GrowthEurope shows strong growth in mobile commerce

PayPal has released a new study highlighting the changing interests of consumers and their willingness to participate in mobile commerce. The study shows that consumers are now willing to make use of mobile commerce platforms rather than rely entirely on more conventional forms of commerce. While U.S. consumers have shown that they are willing to embrace electronic platforms, mobile commerce is showing the strongest growth in Europe. PayPal notes that in Germany alone, some 90% of consumers are ready to make use of mobile wallets.

Mobile wallets are capturing the interests of consumers

Mobile wallets are simple, yet effective mobile commerce platforms. These wallets exist as applications that store a consumer’s financial information. Mobile wallets have seen some criticism in the past due to lackluster security features, but concerns regarding security have not yet been enough to keep consumers away from mobile commerce.