Tag: europe

Mobile commerce is growing in Turkey

| September 23, 2015

Consumers are using their mobile devices to shop online in Turkey

Mobile commerce is on the rise in Turkey, where a growing number of consumers are beginning to use their smartphones to shop for products online. Hepsiburada.com, a leading retailer in Turkey, has reported that mobile traffic has grown significantly over the past year. According to the retailer, 62% of the sites traffic comes from mobile devices. Smartphone adoption has accelerated throughout the country has powered the growth of mobile commerce.

Retailers are reporting growing mobile traffic and sales

According to Hepsiburada.com, one in every two orders made through the site is done so using a mobile device. Consumers have shown that they are very interested in mobile shopping due to its convenient nature. Other retailers have reported an increase in mobile traffic and shopping as well. The Informatics Industry Association has reported that e-commerce volume reached $6.2 billion in 2014, with mobile commerce accounting for a significant degree of this increase in volume.

11 million smartphones expected to be sold in Turkey by the end of this year

Mobile Commerce - Flag of TurkeyMobile commerce represents a $3 billion business and more consumers are beginning to use their devices to shop online rather than visit physical stores. According to GFK, a market research firm based in Germany, more than 4.5 million smartphones were sold in Turkey during the first five months of this year. By the end of the year, more than 11 million smartphones are expected to be sold throughout the country. Many consumers believe that mobile commerce represents an easier way to shop for products.

Mobile commerce continues to experience explosive growth throughout the world

Mobile commerce has been growing significantly throughout the world, with China, Japan, and South Korea emerging as the most prominent mobile markets. In Europe, mobile shopping is becoming a very powerful force for the retail industry and more companies are beginning to invest in the mobile space in order to effectively engage consumers that are relying on their mobile devices. In the coming years, mobile commerce is expected to continue seeing significant growth throughout the world.

Crowd Mobile acquires prominent mobile payments firm

| September 22, 2015

Crowd Mobile announces its acquisition of Track Holdings

Crowd Mobile, a company operating within the mobile space, has announced the successful acquisition of Track Holdings, a leading mobile payments specialist based in the Netherlands. Through the acquisition, Crowd Mobile seeks to accelerate product launches and improve its promotional campaigns in markets throughout Europe. Crowd Mobile have been involved in the mobile payments space for some time and has been working with several companies in order to establish a stronger position in the mobile space as a whole.

Mobile commerce continues to expand throughout the European market

Europe has become a major mobile commerce market, with many consumers relying more heavily on their mobile devices to shop online for products and services. Retailers throughout Europe have begun to rely on the mobile space in order to effectively engage consumers and some are even beginning to support mobile payments in their physical stores. Over the coming years, mobile payments are expected to become much more prolific throughout Europe, especially in countries where smartphone penetration is high.

Track Holdings has managed to find success in the mobile payments sector

Mobile Payments AcquisitionTrack Holdings has proven to be a profitable mobile commerce business, which may be a boon for Crowd Mobile. The fact that Track’s mobile commerce platform is profitable, it may be able to provide Crowd Mobile with strong revenue growth. It may also allow Crowd Mobile to better engage a wider range of consumers, many of whom have been looking for access to a mobile payments platforms that suit their interests and needs.

Acquisitions continues to become more common in the mobile payments space

Mobile payments continue to expand throughout the world and acquisitions are becoming more common within this sector. Several companies are looking to acquire those that have shown that their mobile commerce platforms are successful. Such acquisitions are expected to lead to vast improvements in the mobile payments space. Large organizations competing with one another is expected to bring about the use of new technology that makes mobile commerce more secure as well.