Tag: etsy

Mobile shopping apps are extremely popular among Millenials

| July 13, 2015

Millenials show significant interest in mobile commerce and shopping online

As mobile commerce continues to grow, more Millenials are beginning to use their smartphones and tablets to purchase products online. Millenials represent a demographic that has been born around the year 2000, and these consumers tend to be tech savvy and very comfortable with mobile devices. Shopping applications are becoming one of the most favored way for these consumers to shop for and purchase products. A recent survey from Forbes suggests that mobile shopping apps are becoming the most popular category of applications in the mobile space.

Survey shows that many consumers opt to download mobile shopping applications

The survey from Forbes shows that 47% of consumers have downloaded a mobile shopping application. Women are more likely to download these applications than their male counterparts, and the iOS platform was most popular among male shoppers. Notably, retailers are  the most aggressive demographic in the app space, as merchants are working aggressively to find ways to effectively engage mobile consumers.

E-commerce proves to be very popular among young consumers

Mobile Shopping - MillennialsAmong young consumers, mobile apps represent a convenient way to purchase products online. E-commerce has long been a sector that Millenials have been comfortable with, but the advent of mobile commerce is beginning to change the behavior of consumers. As more people begin to use apps to shop online, retailers are working to find ways to provide consumers with enjoyable shopping experiences that will ensure the loyalty of consumers.

Retailers are finding effective ways to engage mobile consumers

Retailers will have to find new ways to participate in the mobile commerce space, as many consumers have shown that they quite fickle when it comes to the kind of applications they use to shop online. Notably, companies like Amazon, Etsy, and Forever21 have managed to capture the attention of the mobile audience. These retailers have shown that they have the ability to compete in the increasingly aggressive mobile commerce market. Apps are likely to continue playing a major role in the mobile space for years to come.

Tumblr takes a step into the mobile commerce space

| April 1, 2015

Tumblr brings a new feature to its mobile app that may be welcomed by its users

Prominent social media network Tumblr is introducing a new feature into its mobile app. The company has been showing some interest in mobile commerce in recent months, but has not yet made an official entry into this sector. The new feature for the mobile app may change that, to some extent, as it will allow mobile users the ability to purchase products from affiliated organizations.

New feature will allow users to shop for products online by clicking buttons supported by retail sites

The Tumblr app will now support Buy, Pledge, and Get Involved buttons, which will be shown when a user links to certain sites, such as Etsy and Artsy. These buttons provide users with a way to look at products offered on these sites and, if interested, purchase these products. The buttons are also used to link to sites like Kickstarter, which offer a chance to fund projects that consumers may find interesting. These projects can range from game development and comics to clean energy.

New feature is only available for Tumblr’s mobile application

Tumblr and Mobile CommerceCurrently, Tumblr’s new buttons are only available for its mobile application. The company has been testing the buttons since December of last year and claims to have seen a significant amount of interest from app users. The company has not yet announced plans to expand the buttons to its web users, but that could change in the coming months, depending on the success of the latest testing phase. Tumblr has not confirmed which companies it has partnered with for the new initiative.

Social media companies are becoming more involved in the mobile commerce space

Mobile commerce has become a powerful force in the social media space. Several companies are taking steps to make it possible for their users to shop for and purchase products on their social media platforms. This has lead to the rise of social commerce, and social media companies are beginning to play a larger role in the retail space than they already did.