Mobile commerce continues to see strong growth throughout the world
The mobile commerce space is beginning to become more attractive to merchants throughout the world. More consumers are beginning to use their smartphones and tablets to shop online and in physical stores. These consumers are taking advantage of services offered by Apple, Samsung, and a variety of other companies. Notably, mobile payments services have been growing in popularity because of their increasingly secure nature, with some services having proven that they can effectively protect consumer information.
Retailers are planning to launch their own mobile commerce platforms
As mobile commerce expands, the number of merchants becoming involved in the mobile space is also growing. Driven by market demands, Walmart recently announced that it will be launching its own mobile payments service. Target has also revealed plans to develop such a platform in order to effectively connect with the growing number of mobile consumers. Both companies see a great deal of promise in the mobile commerce space and intend to capitalize on the growth of this sector in the coming years.
Consumers are still concerned about the security of mobile payments services
Despite the fact that the mobile commerce space is growing, many consumers are unconvinced that mobile payments services are worthwhile. According to recent analysis from Gartner, the majority of shoppers in the United States simply believe that traditional forms of commerce are adequate enough for their needs. Others believe that security faults exist in the mobile commerce space, leaving them exposed to serious digital threats.
Mobile commerce saw spectacular growth in 2015
Last year, mobile commerce saw significant growth, especially during the holiday season. According to a report from eMarketer, some 9.6% of the mobile population in the United States, an estimated 23.2 million people, made a mobile transaction in 2015. The mobile commerce space is beginning to attract a variety of merchants, many of whom have been looking for ways to connect with mobile consumers in a dynamic fashion. This trend is expected to continue into the future, especially as the demand for mobile commerce support continues to grow.