Tag: econsultancy

Mobile commerce moving with blinding speed throughout the UK

Mobile commerce has become one of the fastest growing sectors in the United Kingdom. The advent of this sector has had a powerful impact on website traffic across several industries, such as retail. More consumers have been turning to their mobile devices to make purchase online, which are done through e-commerce sites, and this trend is no longer going beyond the notice of advertisers, according to a report from Econsultancy, a leading market research firm.

Advertisers may begin shifting focus to mobile commerce

Advertisers in the United Kingdom are becoming increasingly aware of the prospects of mobile commerce. Econsultancy notes that approximately 58% of the country’s population owns a smart phone, with 19% owning a tablet of some kind. This presents a major opportunity for marketers to engage a massive demographic of consumers that have only seen mild engagement through mobile marketing initiatives. Focus on mobile commerce may be the key to reaching these consumers in an effective way.

E-commerce sites may present a good opportunity for marketers

According to Econsultancy, mobile commerce in the United Kingdom grew by 300% between 2011 and 2012. Tablet owners seem to be the most interested in mobile commerce, with 69% of these people making purchases from their tablet devices each month throughout the country. Marketers have an opportunity to engage these consumers if they begin to shift focus toward e-commerce sites, many of which are currently lacking in terms of marketing clout and search engine optimization (SEO).

Mobile optimization is important for e-commerce sites

SEO.org.uk, a marketing specialist based in the United Kingdom, notes that e-commerce sites will need to take their mobile compatibility into account if they want to continue seeing success in the changing world of commerce. Sites that are not optimized to be viewed on a mobile device are becoming an increasingly dubious liability, as more people are using their mobile devices to shop and purchase products. The firm also notes that looking into SEO strategies to reach a wider audience may be a good decision if companies want to stand out from the competition.

Expert smartphone and tablet marketers are wondering if companies missed the point in 2012.

One of the hottest topics in mobile is the crossover of social media marketing content and the SEO practices, with many saying that one simply cannot exist without the contribution of the other.

However, as much as this may sometimes be successfully applied for desktops, mobile may have missed the mark.

According to an Econsultancy publication, SEO and social media marketing content have come together to create a marriage between methodology and technology which currently cannot be broken. There had once been a time in which these were entirely separate thoughts, but that time has long passed.

Unfortunately, many mobile social media marketing campaigns have failed to make this recognition.

This has presented a significant challenge for companies and marketers that have spent the last few years developing strategies that use SEO and social media marketing separately. However, many are saying that it is now vital for those brands to break away from their old habits in order to encourage successes in today’s multichannel marketplace.

According to the data from Econsultancy, 97 percent of online marketers feel that social media marketing on Facebook, Twitter, Pinterest, and LinkedIn can be beneficial to the successes of their companies. This includes everything from nurturing to lead generation. However, all too many of these same individuals are not seeing the connection between the two practices and are therefore failing to experience the full potential of each of those elements.

The report on the site went on to explain that for companies that recognize that the future of search is a combination of social media marketing content and the application of proper SEO techniques, has already arrived. Therefore, those who work to join the early adopters will be able to enjoy a considerable advantage over their competition, who has yet to catch on.

As SEO and social media marketing remain two pathways for driving leads through discovery and for boosting the highly valuable exposure through word of mouth, it is can be considered to be exceptionally important for marketers to see these two practices as a single methodology.