The online giant has declared the country to be the way ahead in the internet shopping ecosystem
One of the biggest online shopping companies in the world, eBay, may not yet be known as a leader in the Indian internet marketplace, but it intends to make its place through the use of mobile commerce.
The company feels it may have an advantage over local players within the smartphone marketplace.
According to eBay, it feels secure in its mobile commerce foundation and this will help to bring increased business through its platform in India. Marketing director, Alok Agarwal, and eBay India e-commerce evangelist, Deepa Thomas have both shared this opinion. They have shared their opinions about the road forward for eBay within the country.
At the moment eBay India has a large online marketplace position with more than 5 million users.
These users are from 4,306 different Indian cities. Comparatively, Facebook has 2.2 million users in India. The company has revealed that it feels that it has been a pioneer in the online marketplace and now intends to do the same for mobile commerce in India. The Internet and Mobile Association of India (IMAI) has said that the online shopping industry in the country is worth approximately $800 million and that this figure is growing at a rate of 70 percent. That said, according to the company, eBay India is growing at a rate that is faster than that of the online market as a whole.
According to Agarwal, they are currently welcoming competition in the country, as it will help the mobile commerce ecosystem to expand and thrive. That said, they feel that they are true online marketplace innovators, which will help to keep eBay differentiated from the rest in a number of directions.
The latest reports from the company have said that it boasts more than 2,000 selling categories with more than 30,000 sellers. An interview with Agarwal revealed that the company feels that as mobile commerce continues to grow in the country, eBay’s growth will only accelerate, as they have already established themselves thoroughly in the smartphone and tablet channels.
