Apptive and Shopify join forces to promote mobile commerce among merchants
Apptive, a mobile commerce and management platform, has announced that it has entered into a new partnership with Shopify, an e-commerce firm. Through this new partnership, the two organizations aim to make it easier for consumers to shop through Shopify with their mobile devices. Shopify has become quite popular with merchants that are working on developing a strong online presence. These merchants are finding that engaging with mobile consumers is becoming increasingly important as more people begin to shop exclusively from their smartphones and tablets.
Apptive platform may help merchants establish a better connection with consumers reliant on mobile devices
Apptive has managed to establish a strong following through its EasyApp platform. The platform allows for the quick creation of e-commerce applications. Because the digital space is becoming more important to the retail sector, such platforms allow merchants to engage with consumers quickly and effectively. The platform also allows these merchants to make changes to their applications in an efficient manner, providing consumers with new services quickly.
Shopify merchants will be able to make use of Apptive platform to design applications in 15 minutes or less
Shopify will begin integrating Apptive into its App Store and API. This will give Shopify merchants access to Apptive’s platform, allowing them to build mobile commerce applications. According to Apptive, a mobile commerce application being built with its platform can be made in less than 15 minutes. There is no coding knowledge required to build these apps as the platform takes care of the technical side of the work.
Merchants must adapt to changing consumer base
Merchants that do not take steps to engage mobile consumers could be missing out on a major opportunity. More people are beginning to rely heavily on their mobile devices in daily life. This means that people are shopping and purchasing products from their smartphones and tablets more regularly. Mobile consumers have shown that they are both willing and able to spend larger sums of money when shopping online. Merchants that do not engage these consumers may run the risk of losing their relevance with a changing demographic.
