Tag: ea mobile games

EA claims mobile games will not kill consoles

EA mobile games and console gamesMobile games are unlikely to dethrone consoles in the game industry

Mobile games are quickly becoming a formidable force in the game industry. Millions of consumers around the world play mobile games for the sake of entertainment and because these games are simply more convenient than those that are played on consoles. For decades, console games have dominated the game industry, but the advent of mobile technology has taken consumers out of their homes and given them a new way to play games while on the go. Indeed, many within the game industry believes that mobile games could eventually dethrone consoles as the staple of the industry.

Peter Moore champions console gaming

The downfall of console gaming is not something the industry has to worry about, according to Electronic Arts COO Peter Moore. While mobile games have certainly cut into the sales of consoles and other gaming hardware, Moore suggests that console gaming will continue to be the most prominent form of gaming in the world. Moore claims that the suggestion of the demise of console gaming is “very premature,” especially as a new generation of consoles is about to dawn.

Next generation consoles will find success with consumers

Moore notes that there are thousands of people at Electronic Arts alone that are focused on developing games for current generation consoles. Many of these developers will continue this focus well into the future, but many more will come to focus on new consoles like the Playstation 4 and the rumored Xbox 720. While Moore holds out hope for consoles, the executive does note that the sale of physical games is likely to become a thing of the past, especially as digital distribution becomes more capable of meeting the needs of consumers.

Mobile games may be more formidable than Moore anticipates

Though Moore may be a champion for console games, Electronic Arts is beginning to focus more heavily on mobile games. The publisher has recently been backing developers that focus solely on the mobile space. Electronic Arts has even launched its own publishing division devoted entirely to mobile games. Moore, who is likely to become the next CEO of Electronic Arts, claims that console games provide a more immersive experience for consumers. Mobile games, however, may actually provide more value to consumers.

Samsung takes on mobile games

Mobile Games Samsung EA partnershipSamsung and EA team to push mobile games forward

Game industry giant Electronic Arts (EA) has teamed with Samsung Electronics to makes progress in the mobile games space. Samsung recently launched its own applications store to rival that of its long-time competitor Apple. The store is still in a fledgling state, but offers a wide variety of applications to consumers using Samsung mobile devices. The company has become heavily interested in mobile games and has been working to bring in more gaming applications to its new store, which has presented Electronic Arts with a very promising opportunity.

100% Indie initiative may attract developers to Samsung platform

EA and Samsung have teamed to launched the 100% Indie initiative, which is meant to attract developers of mobile games to the new Samsung app store. The initiative will provide developers with 100% of the revenue their mobile games generate through Samsung’s platform for their first six months, higher than the typical 30% developers usually get from other platforms. The initiative is scheduled to launch on March 4, 2013.

Higher revenue shares could be very alluring to developers

After the six month period had expired, developers with mobile games on the Samsung platform will give 10% of the revenue their games produce from that point forward to the company, keeping the rest for themselves. The following year, Samsung’s share rises to 20%, with the company’s share capping at 30% after two years. Samsung believes that developers being able to keep a higher share of their revenue, especially during the first six months of the launch of a new game, could be very lucrative to innovative and ambitious independent developers.

Samsung shows strong interest in mobile games publishing

Samsung recently overtook competitor Apple as the world’s largest smart phone seller. With the help of EA, the company may soon establish itself as a leader in the realm of mobile games. While Samsung will not focus on developing mobile games itself, it has a strong interest in acting as a publisher for such games. EA has extensive experience in this field, as the company is one of the largest publishers in the game industry currently.