Tag: e-commerce news

Facebook is testing new e-commerce feature

| July 22, 2015

Facebook is testing a feature that will allow retailers to sell products directly from the social media page

Facebook is once again trying its hand in the e-commerce space. The social network has beguns testing a new feature for small and medium-sized businesses, which will allow them to sell products directly through their Facebook pages. For some, this feature will simply direct to a retailer’s website, where products can be purchased as normal. Facebook has not released information concerning which retailers are testing the new feature, but the feature is expected to be quite attractive to mobile consumers.

Breaking into e-commerce may be a difficult task for Facebook

Facebook has taken a strong interest in mobile commerce, but has had trouble entering into this sector for some time. The company has been testing various features that would enable consumers to make purchases on the social network either through a mobile device or a conventional desktop. This social commerce, as it is called, is becoming a popular concept among consumers, as many people often use social networks to research products and look for special deals being offered by retailers.

Company’s past endeavors have not yielded positive results

e-commerce - FacebookWhile consumers are beginning to rely more on social networks to purchase and research products, there is no guarantee that social commerce will find the same success that mobile commerce has had. Consumers may also not be comfortable with shopping through Facebook. The social network had tried to break into the e-commerce space in 2009 through a partnership with 1-800-Flowers. Facebook users were not interested in purchasing products through the social network, however, as they did not see it as a merchant.

Facebook will face significant competition in the e-commerce field

As Facebook enters into the e-commerce space, it will be facing strong competition from other companies that have already found some success in this field. Twitter is one such company, and Pinterest is quickly becoming a significant force in the e-commerce space. Because consumers do not typically see social media companies as retailers, these companies entering into the e-commerce space may be more of a struggle than it has been for retailers.

Zumigo launches new service to combat e-commerce fraud

| March 30, 2015

E-commerce fraud could be put to rest with the new service from Zomigo

Zumigo, a leading developer of device location and identity verification technology, has announced that it will be launching a new service that could help in the fight against e-commerce fraud. The company suggests that the service will be the first of its kind, having the ability to validate merchant payments using real-time location data from a consumer’s mobile device. Such a service could go a long way in improving the security of the e-commerce field, as well as make mobile payments more attractive to merchants.

Merchants continue to combat fraud in the digital world

Conventional payment processors can confirm payments with little issue. These processors do not protect merchants from fraudulent charges, however, especially when they come in the form of charge-backs made at a later date. In the event of fraud, merchants have typically already shipped products to their buyer. If the purchase was fraudulent, then the merchant must find some way to recover the cost of the lost product, as well as the shipping costs associated with the purchase.

New service uses real-time mobile data to verify user identity

e-commerce - FraudThe new service from Zumigo aims to provide a solution for this problem. The service is designed to verify a consumer’s identity through the use of mobile billing records, which are obtained through Zumigo’s partnership with Equifax. The service matches credit card information with the mobile data that is available in an attempt to confirm that the consumer is who they say they are. In the event of fraud, merchants will have the ability to pursue legal action and recover their losses because of the information that will be made available to them.

Service may help bolster faith in mobile commerce

This service could be a boon for the mobile commerce field, wherein fraud has become a serious problem. Merchants have shown interest in embracing mobile commerce, but they are wary because of the high prevalence of fraud in this sector. Zumigo believes that its new service could spur some growth in the mobile commerce field by making it safer for merchants o participate therein.