Tag: digital marketing

If you’re a politician and you have an old-school approach to fundraising and campaigning, then you might want to be a bit more open minded in 2022. While you can still use traditional methods to fund your campaign to raise your profile, you also need to leverage the power of digital marketing. Digital marketing will allow you to extend your reach efficiently. You won’t have to do as much legwork, and you could be surprised by the results you get. So much of the political debate is happening online too, so you’ll miss a lot of people by sticking to regular political campaigning. Let’s take a look at some of the digital marketing tactics all politicians should use.

SMS Marketing

SMS marketing is one of the most powerful online marketing tools any person running for public office could use. It allows you to build a direct connection with your audience and direct them towards specific resources and stories. You can use them to let them know about special announcements, political news and issues that might affect them and how you want to tackle them, and to raise funds as well.

You could use a political SMS platform like Tatango to send mass texts when you need donations. One of the best things about SMS marketing is that you can send texts to thousands of people at the click of a button, and it won’t cost you a thing. Trying to reach that many people through traditional means would cost you lots of money and might not bring the same results. SMS marketing also allows you to follow up without incurring additional costs. 

SEO and Content Marketing

SEO and content marketing are two more techniques that you should use as a politician. Having lots of relevant content on various platforms will do a lot to raise awareness about you and show what you stand for. You can look for trending topics and try to integrate relevant keywords into your text in a natural way. This is what will allow you to get traction with search engines.

You also need to have a well-stocked blog on your website. Google loves content-rich websites, and a blog is an essential SEO tool. The content there has to be of top-notch quality and contain relevant high search keywords. You also have to make sure that your site has clean code and is performant as it also has an effect on your visibility on search engines.

Email Marketing

You cannot be a political candidate and not have a solid email marketing technique in place. Email marketing has many of the benefits of SMS marketing, but you can be a bit more elaborate with your efforts as you won’t be limited to 160 characters. You can create beautiful mailers with pictures and frames and show your subscribers what’s going on with the campaign trail. You can also use email marketing to raise funds or point them towards your website whenever you have a new blog entry. Simply add an email capture form to your website or ask donors if they’d like to subscribe to your email list. You can also gather leads from your main social media page.

These are all techniques that you should add to your political marketing arsenal if you want to get the widest reach possible and meet your fundraising objectives. Look at all these techniques in detail and see which ones you could start implementing today.

Any online content needs to be engaging, original and informative if it is to sell your product, direct customers to contact pages, or keep traffic circulating around your website. However, it can be all of these and still be under-performing if you have not optimized it for smartphones. Many read and research content online while commuting, on lunch breaks or dual screening – for example, watching television while browsing on their cell phone.

To ignore this type of consumer, or at least to not tailor your content to their needs, is to lose out on a huge number of prospective customers or clients. The three points below explain exactly why optimizing your content for smartphones is a positive step.

1.    Attract a younger audience

Depending on your business, you might naturally attract a younger audience anyway. If you don’t, however, you should think about how you can draw them in using other methods. In the United States in 2019, 96% of 19-29-year-olds owned a smartphone, whereas 79% of 50-64-year-olds and only 53% of over 65s did so.

It’s clear to see, therefore, that ensuring your content appeals to those who use smart phones will be optimizing it for a younger audience. This increases your reach and helps secure your client base for years to come. Younger audiences might be more engaged by visual content such as videos; hiring freelance video producers, an example being found at itsbernard.com, will ensure this content is engaging and professional, making both your mobile content and your digital marketing modern and stimulating.

2.    Play to the commuter market

In big cities especially, commuting times can be extensive. This is the perfect time for consumers to read articles, watch videos or download podcasts and audiobooks. Playing to this market will pay dividends, and the best way to do it is to optimize your content for smartphones. A smartphone browser sat on a crowded, stressful train or bus is unlikely to battle through your website if they are having to pinch and zoom, scroll and get frustrated just to read your blog post.

3.    Better utilize your social media

Optimizing your content in this way will allow you to better use social media. As of April 2020, cell phones made up 98.2% of the share of Facebook visitors. If you’re targeting your social media campaigns at those on desktop, it’s simply not going to cut it. Produce video optimized for each individual platform, considering factors such as Instagram posts being square and Twitter pictures being rectangular, and any links you provide should go to a smartphone-optimized web page.

Smartphone usage is on the rise and if you want your customer numbers to do the same then optimizing your content for these devices is essential. There is nothing more aggravating than finding the website or product you desire and not being able to navigate around due to being taken to a desktop site on a smartphone. Using web or app designers is a simple alteration to make and will help lead conversion and website traffic.