Tag: digi-capital

Mobile games find success through mobile marketing

| May 1, 2013

Mobile Marketing success for mobile games

Mobile games may be an ideal platform for marketing

The mobile space has managed to carve out a very important place in the world of business. The advent of mobile technology has forced companies both large and small to take mobile more seriously, leveraging their resources to connect with an emerging generation of mobile consumers. Mobile marketing, however, has proven difficult for the business world, with display advertisements and banners posting lackluster results. Mobile games appear to be showing the most success when it comes to marketing, but businesses have traditionally considered games to be novelty at best.

Report highlights investments behind mobile games

According to a recent report from Digi-Capital, an investment bank, investments in mobile games spiked by 35% in the first quarter of this year. Investments in every other gaming fields showed only modest growth at best, if not declines in certain aspects. Despite this growth, the investments behind mobile games are leveling off as investors begin to grow shrewder and small development companies either go out of business or are assimilated into their larger counterparts.

Market showing signs of maturing

Some would argue that investors showing more concern for the mobile games space is a sign that the market is on the verge of a fall. This may not be the case, however, as the market is beginning to show signs of maturity and stabilization. New developers are entering the field at a rapid rate and mobile marketing has helped many of these developers find the success they need to continue producing mobile games. Moreover, new business models are emerging that are proving very popular among consumers, as is the case with the free-to-play model.

Marketing helps mobile games thrive

Mobile games have thrived off the effective use of mobile marketing strategies. In-game advertisements are seen by all those playing games. While many gamers may not actively engage in these advertisements, a significant portion of these gamers are willing to do so simply to remove their presence on the screen of their mobile device. If these advertisements are catered to the interests of consumers, they are more likely to see engagement.

Mobile gaming highlighted in industry review from Digi-Capital

| January 17, 2013

Mobile Gaming industry reviewDigi-Capital reviews the game industry in 2012

Digi-Capital, an international investment firm, has released a new review of the game industry, which may help shed some insight on the growing popularity surrounding mobile gaming. The review offers an expansive look at the industry, documenting its breadth and the activity of the domestic and international gaming markets. Mobile gaming is highlighted in the review, as are social gaming investments and the trends that are emerging to affect the future of the game industry as a whole.

Game industry breaks previous M&A records

Digi-Capital found that the game industry beat out all of its M&A records that had been set in the past in 2012. The review shows that the industry accounted for more than $4 billion in total M&A for the year, an 18% increase in transactional value from what the industry had been in 2011. The game industry did see fewer blockbuster releases in 2012, but the few blockbuster titles that were released performed exceedingly well in the international market.

Investments for 2012 total $835 million

The industry saw more than $835 million in investments throughout 2012, 31% of which found its way to the mobile gaming sector. Approximately 35% of these investments went toward the gamification of websites and other services, making them more attractive to those using PCs and mobile devices. Though investments were significantly lower than they had been in 2011, they still managed to give the game industry a boost through a tumultuous year. This boost proved especially beneficial for the mobile gaming sector.

Social and mobile gaming expected to pick up steam in coming years

The review from Digi-Capital suggests that social and mobile games are likely to continue gaining momentum in the coming years. Social games have only recently begun to come into their own, thus account for modest transaction value. The review shows that the transaction value of mobile games continues to grow, but the MMO (Massively Multiplayer Online) game sector is likely to dwarf both social and mobile gaming in terms of M&A.