PayPal sets sights on QR codes
Commerce giant Pa
Codes beginning to see traction in mobile commerce
QR codes are most often used in advertising as a way to provide consumers with information on products. The codes can be scanned by simple barcode scanning applications, making them easily accessible to consumers. Recently, QR codes have been getting more attention for their possible uses in mobile commerce. Retail companies, such as the UK’s Tesco, have begun experimenting with the codes in so called “pop-up” stores — virtual stores that use QR codes to sell products.
PayPal campaign to use QR codes in shop windows
PayPal is set to launch a new mobile commerce pilot project in Amsterdam that revolves around QR codes. The project will take place in the shopping district, De 9 Straatjes. More than 30 retailers that are located in this district have teamed with PayPal for the initiative. These stores will serve as host to QR codes that will be placed in shop windows. When these codes are scanned, consumers are directed to a mobile website where they can see all the products the store offers. Consumers can then purchase their desired products through PayPal and have their purchase mailed to their home.
Company expects mobile commerce to become more popular
PayPal has an acute interest in mobile commerce and believes that mobile technology will be play a major role in the lives of consumers, especially where spending money is concerned. Already, many consumers have become reliant on their mobile devices to pay bills and search for products online. PayPal expects that this trend will gain momentum in the coming years.