Tag: cyber monday mobile shopping

Sales growth was considerable, according to the data that was released by the tech giant.

As per the data collected at the start of the week, American shoppers have now enjoyed the largest Cyber Monday mobile commerce experience in history, after having increased online sales by 20.6 percent over last year’s sales data.

This, according to the information that was issued by IBM in their cloud based analytics findings.

When it came to sales on the first business day of this week, Cyber Monday mobile commerce led the way, breaking the 17 percent mark of all online purchases. This is a tremendous 55.4 percent rise over the figure from last year. That day also represented the end of the largest five day online sales period in history for the United States. It included November 28 through December 2. When compared to 2012, it saw 16.5 percent more sales.

IBM feels that this is a continuing trend as people increasingly turn to Cyber Monday mobile commerce channels.

According to IBM Smarter Commerce strategy director, Jay Henderson, “We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season.” He pointed out that smartphones and tablets are becoming a favorite “shopping companion” for consumers, who use the devices for a range of different activities throughout the process that ends in a holiday purchase. This drove record sales over the channel, with a growth of 55 percent over last year.

As online sales continue to increase over a range of different channels, Chief Marketing Officers are finding that they are increasingly needing to turn their attention toward real time analytics from cloud based platforms such as IBM, in order to be able to better able to keep up with consumer trends and meet their expectations.

IBM has a considerable position in assisting marketing, e-commerce, customer service, and merchandising leaders, causing many of them to use the IBM Digital Analytics reports such as this one regarding Cyber Monday mobile commerce, in order to help them to develop their strategies and campaigns for coming days, weeks, and months.

Cyber Monday the most successful day in retail history

Cyber Monday has come and gone and left the retail industry rejoicing what has become one of the most successful holiday shopping weekends ever. Retailers saw record sales on Cyber Monday as shoppers flocked to e-commerce sites to make purchases online. According to IBM Digital Analytics Benchmark, online sales this year rose by 30% over what they had been on Cyber Monday in 2011. IBM suggests that Cyber Monday has become the most successful online shopping day the retail industry has ever seen.

Consumers flock online for major deals

Consumers did not just use their computers to buy products online, many of them also turned to their smart phones and tablets. Mobile devices accounted for a significant portion of the sales that retailers saw on Cyber Monday. Indeed, many retailers sought to engage consumers through various mobile commerce efforts that offered deals specifically to those that made purchases using a specialized application or a smart phones or tablet.

Mobile sales soar due to the efforts of retailers

Part of the success that retailers saw through their online platforms comes from the fact that they did not actually wait until Monday to begin providing deals. Traditionally, retailers wait until Cyber Monday arrives to begin offering online-only deals. This year, however, many decided to introduce these deals on Thanksgiving and Black Friday, hoping to take advantage of the holiday shopping buzz. This proved especially successful among mobile consumers who were eager to use their devices to find products they were interested in.

Consumers still have time to benefit from mobile commerce initiatives

Though the most significant holiday shopping weekend of the year has come to an end, mobile commerce is still expected to play a major role in the remainder of the holiday season. Consumers have plenty of time to continue shopping before Christmas arrives and they will also be able to take advantage of the deals offered by retailers as that day draws nearer.