Codes for baseball-themed mobile games are the new prize to be found inside America’s favorite junk food.
Cracker Jack, America’s favorite caramel coated popcorn and peanuts mix, which is famous for the iconic prizes found in each bag, is trading in its traditional toy surprise in a new approach to appeal to mobile consumers. Soon, those who dig into their bag of the sweet treat will find Cracker Jack mobile game codes instead of the classic toy.
Mobile technology will bring the new iconic prize to life.
The mystery prize that was once found in each bag of Cracker Jack will be replaced with stickers featuring digital codes for mobile games, providing mobile users with “baseball-inspired mobile digital experiences.”
In a recent press release, Haston Lewis, the senior director of marketing at Frito-Lay – the company that owns Cracker Jack – said that “The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.”
According to the Huffington Post, the new prizes will be available in four themes: Dance Cam, Dot Dash, Baseball Star and Get Carded. The Blippar app, which is available for both Android and iOS, will be required to activate the prize.
The new Cracker Jack mobile game codes sticker prize is part of a broader marketing effort to maintain consumer appeal.
Not everyone who loves the tasty popcorn snack, which has been around since 1896, is likely to be happy with this prize change. For some, these little toys have become collectibles. In fact, Cracker Jack prize collecting is actually a serious hobby for many long-time fans and there have been several books published on the subject. However, be that as it may, companies need to make changes to ensure that they continually remain relevant to present day consumers.
A spokesperson from Frito Lay, Joan Cetera, commented that the change in prize design is part of a much larger marketing effort to stay relevant within a fast-changing consumer landscape.
In addition to the new Cracker Jack mobile game codes, the brand’s logo and packaging will also be restyled.