The application is designed to change the way that customers pay for purchases in popular locations.
Downtown has now unveiled its mobile payments app in an attempt to provide consumers with a new method of ordering and paying for their food in Palo Alto, in popular meeting spots such as the Coupa Café.
The primary difference that the wallet app could make is in the way consumers are paying for their purchases.
While it has become relatively commonplace to be able to order a meal at many quick service restaurants – particularly when it comes to delivery or take-out – the way that consumers pay for what they buy when they are actually inside a restaurant has stayed somewhat the same. However, Downtown is hoping that its new mobile payments app, which has recently been launched for iOS devices, in-store orders and transactions will be able to be made directly from an iPhone.
Despite the fact that mobile payments services have been slow to take off, companies are still looking for the perfect angle.
Although this geolocation based order placing technology is starting off at shops such as cafes, the co-founders of downtown, Xavier de Ryckel, Phillip Buckendorf, and Max Noelle, intend to expand the use of this tech into other areas, as well. They are already planning to move the use of the service into restaurants and even food trucks over the next few months. So far, the mobile payments app is designed to be ideal for small purchases being made in person at Palo Alto businesses.