Tag: christmas

Report shows that online spending will grow significantly during Christmas and Boxing Day

IMRG, an online retail association, along with Experian, have released a new report concerning the online retail spending in the United Kingdom. The report predicts that Christmas shopping will be particularly active this year, with approximately $650 million in spending coming in on Christmas Day and nearly $800 million coming in on Boxing Day, which follows Christmas. The report suggests that smartphones and tablets will be the driving forces behind holiday shopping.

Mobile commerce continues to gain momentum in the United Kingdom

Many consumers in the United Kingdom have become quite fond of mobile commerce. Using smartphones and tablets to shop online and at physical stores had once been a sort of gimmick that retailers had supported to set themselves apart from their competition. Now, retailers that do not support mobile payments in some fashion could be missing out on a major opportunity to engage consumers. As such, many retailers have begun embracing the mobile space over the past year, preparing themselves for the holiday shopping season.

Holidays may be a turning point for the retail industry

According to Powa Technologies, the holiday season will show that the retail industry must become more mobile-centric in the future. The company notes that a record $850 million was spent during Black Friday this year. This combined with the predicted $1.3 billion in online sales during Christmas and Boxing day may help retailers better understand the importance of the mobile space. As such, the holidays may serve as a major turning point for many retailers that have not yet been convinced of the value of mobile commerce.

Retailers that have mobile-centric promotional offers find more success among mobile consumers

A growing number of consumers are looking for discounts offered by retailers on their mobile devices. Some retailers have launched promotional initiatives in order to engage the mobile audience specifically. These retailers have found that they were able to attract the attention of mobile consumers more effectively, which increased mobile spending activity.

Deloitte forecasts major success for mobile commerce during Christmas season

Though the Thanksgiving shopping weekend is over, the retail industry still has Christmas to look forward to. Thanksgiving proved to be a wondrous time for mobile commerce, showing just how willing consumers are to make purchases from their mobile devices. In the United Kingdom, Christmas may see similar results in mobile commerce that the retail industry had seen in the U.S. during the Thanksgiving weekend. New research from Deloitte suggests that mobile commerce is poised to hold significant influence over UK consumers.

Mobile devices will influence some $5 billion in transactions

According to research from Deloitte, approximately 10% of all in-store sales will be influenced by smart phones and tablets in December. While 10% may not seem like a large figure, the research suggests that mobile devices will serve as the decision maker for some $5 billion in transactions during the entire month. The research shows just how important mobile devices are becoming for consumers and how these consumers are beginning to put more interest into mobile commerce.

Consumers to rely on mobile devices for research and shopping

Though the research shows that mobile commerce will play a big role with UK consumers, Deloitte notes that mobile devices will not necessarily be used to actually purchase products. More consumers are likely to use their mobile device for shopping and research purchases, with a relatively small number of people actually making physical purchases with their device. Mobile commerce is multi-faceted, however, and accounts for online sales and not only those made through physical stores. Deloitte research predicts that online retail is expected to spike by 17% during the Christmas season.

Mobile commerce gaining more attention from retail industry

Mobile commerce is quickly grabbing the attention of the retail industry in an aggressive way. Mobile commerce had a powerful showing during the Thanksgiving weekend, showing just how capable e-commerce and m-commerce platforms can be in engaging consumers. Deloitte expects similar results in the UK during the Christmas season as consumers continue their holiday shopping.