Tag: chinese mobile games

Mobile games market in China to reach new heights by end of year

| September 16, 2013

China mobile games market to see strong growth

A new report from Niko Partners, a market research and analysis firm, shows that the Chinese mobile games market is slated to see strong growth this year. The report highlights the growing popularity of mobile games and makes use of data collected by more than 4,000 Chinese consumers and over 370 million smartphones. Many consumers have been showing strong interest in mobile games because of the convenient entertainment they offer and the fact that these games can be played anywhere and at any time.

Market to reach $1.3 billion by end of 2013

According to the report, China’s mobile games market is expected to reach $1.3 billion by the end of 2013, representing a compound annual growth rate of 46% from 2012 to 2017. The report notes that mobile games began growing in popularity among consumers in China during the latter months of 2012. This resulted in a decline in social online games on popular social media sites as well as games for PC platforms.

China Mobile Games GrowthAvailability of smartphones helps promote mobile games

Another factor contributing to the growing popularity of mobile games is the proliferation of smartphones. The report expects that more than 500 million smartphones will be active in the country by the end of 2013, up from the 100 million recorded in early 2012. Furthermore, China’s telecommunications companies are working to bolster the nation’s 3G connectivity network, providing consumers with faster and more reliable mobile Internet access. This allows them to take advantage of the features offered in social mobile games more effectively.

Market consolidation could lead to higher quality games

The report shows that there are more than 80,000 development studios in China that are currently working on mobile games. Approximately 100 mobile games are released in the country on a daily basis. While there are many different studios currently working on active titles, large studios are working to consolidate the market. In the coming years, many smaller studios are expected to be absorbed into their larger counterparts. This may mean fewer mobile games developed within the country, but it could also mean a higher level of quality for games produced by larger studios.

Chinese developers set to bring mobile games overseas

| July 30, 2013

Chinese mobile games may soon find their way to foreign markets

Chinese game developers may soon flood into overseas markets, using mobile games to reach a vast multitude of new consumers. Several of the country’s prominent game developers have announced plans to make a push into foreign markets, hoping to engage consumers that are interested in mobile games. Many of these consumers have become enthralled with the simplistic, yet addictive nature of these games, and Chinese developers are well versed in making such games. Some developers believe that they could find strong success in foreign markets in the short-term while also enjoying the success they have fostered in their home country.

Domestic game industry boasts of $3 billion in revenue

China’s game industry reached more than $3 billion in revenue at the end of June this year. The industry is experiencing a 36% year-on-year growth in revenue, driven heavily by consumers that have shown strong interest in mobile games. This interest in not exclusive to Chinese consumers, of course, and those with smartphones and tablets in other countries have also become enthralled by mobile games. Some Chinese games are already available outside of the country and have pulled in more than $300 million in revenue.

China mobile games to go overseasDeveloper has plans to acquire foreign studios

Shanda Games, a prominent developer and game publisher in China, has plans to launch two new funds that are meant to invest in the acquisition of mobile game studios within China as well as overseas. The company will release a total of 30 mobile games by the end of this year and plans to carry this momentum into 2014 with new studios that are located outside of China. WeChat, a popular social networking and gaming platform in China, is also expected to find its way overseas in the coming years.

Developers may face challenges in foreign markets

While Chinese companies have high hopes for mobile games in foreign markets, the game industry is notoriously fickle when it comes to such titles. Consumers had once shown a great deal of favor for the games produced by U.S. developer Zynga. After a few missteps, the company is now struggling to find some solid footing in a market that is extremely critical on any degree of failure.