Tag: china mobile

Mobile games reach new heights in China

| April 15, 2013

China mobile gamesChina Mobile sees major progress in mobile games

Mobile games continue to generate a great deal f attention in China. This week, China Mobile, one of the country’s largest  telecommunications companies, announced that 25% of the applications downloaded from its Mobile Market app store were games. Moreover, these mobile games account for the vast majority of the revenue generated from all of the applications found on the company’s Mobile Market. This makes the mobile games sector the most lucrative sector in the mobile space, at least in China.

Majority of revenue in app market comes from games

According to China Mobile, mobile games represent 87.5% of total revenue earned by the Mobile Market. These games are rampantly popular among Chinese consumers, many of whom use them for entertainment purposes or, quite simply, to pass the time. China Mobile notes that the number of people willing to pay for mobile games is significantly higher than those willing to pay for games on other platforms. Up to 30% of mobile consumers, for instance, have paid or are willing to pay for mobile games of some kind, whereas 1-2% of consumers are willing to pay for PC games.

In-app purchases are becoming more common

China Mobile also notes that consumers are willing to have the fees tied to their mobile games included in their regular phone bill, with approximately 70% of mobile gamers favoring this practice. In-app purchases have also become the stable of the mobile games sector in China, with 90% of all games in the Mobile Market offering some form of in-app purchase. China Mobile expects that in-app purchases will eventually replace the pay-to-download model that has long dominated the applications market, leading most, if not all, mobile games to be free.

China sees economic growth in games

Mobile games have become a strong force in the Chinese economy. For several years, China’s game industry has been somewhat isolated, largely restricted to the borders of its native country. Despite this, the industry has become very affluent in the economy by providing consumers with countless hours of entertainment.

Docomo sends mobile games to China

| March 27, 2013

China Mobile Games PartnershipDocomo teams with China Mobile to bring mobile games to Chinese consumers

NTT Docomo, one of the largest mobile operators in the world and the largest operator in Japan, has signed an agreement with China Mobile, a developer of mobile games. Through this agreement, Docomo will offer a localized version of its “d game” platform to the Chinese market. The platform is expected to make mobile games more available to consumers throughout the country. This is the first time that the d game platform is being used outside of Japan.

Docomo sees major promise in the mobile sector

Japan is one of the most active mobile markets in the world. Consumers throughout the country have access to and own mobile devices of various types. Many of these people use their devices to play mobile games. China boasts of a large consumer base that is interested in mobile gaming as well, a fact that has not been ignored by Docomo. Mobile games currently represent one of the most lucrative sectors of the game industry as a whole, encouraging companies like Docomo to expand their reach in the gaming as much as they can.

China Mobile to leverage the d game platform

China Mobile boasts of 700 million subscribers, all of whom will be exposed to Docomo’s d game platform in the coming weeks. Initially, 20 mobile games will be available on the platform for Chinese consumers. More games will be introduced to the platform over time, as more titles are localized. Non-game content can be found through the platform as well, some of which comes from well known Japanese game publishers Capcom, Konami, and Square Enix.

China Mobile and Docomo team to promote NFC technology

This is not the first time Docomo and China Mobile have joined forces. In February of this year, the two companies joined forces to launch an international NFC service. The service allows NFC readers developed by both companies to be sold by each company in their given market. The deal was meant to promote social interaction among gamers, as well as promote mobile commerce and information distribution in both China and Japan.