Tag: business

4 Steps to Take When Scaling Up as an SME

Small to medium sized enterprises (SMEs) face a unique set of challenges when attempting to scale up into the realm of large corporations.

The upper end of the SME spectrum already represents a high level of business, so to expand even further can require an entirely new way of doing things. In other words, whatever has been working for the company thus far may not even be applicable once you being to scale into the big leagues. If you’re trying to bring your business from a burgeoning SME to a Fortune 500 company, check out the following four tips:

  1. Switch to Managed Services

When your operations are still relatively manageable, it’s easy to leave all technological tasks in-house. However, as business volume begins to increase dramatically, and the load on your servers and software systems becomes intense, you ‘ll eventually find the need to upgrade to fully managed services. For example, many larger companies are starting to use software-defined wide area networks (SD WANs) to increase bandwidth availability and boost network performance. Of course, the logical next step would be to find a company that can help you manage such complex systems effectively.

  1. Develop Advanced Productivity Systems

Maximizing productivity is absolutely essential when you’re trying to compete in the high rankings of any modern industry. To achieve this goal, you may need to start using enterprise project management platforms, employee performance monitoring software, productivity coaching and consultations, and any other products or services that can help your teams get more done in less time.

  1. Set Growth Goals and Projections

If you examine the leadership practices of major corporations, one thing you’ll notice that they all have in common is the policy of holding well-planned business meetings to discuss the short-term future of the company. Creating a comprehensive game plan that is designed to facilitate precise achievements will keep your entire company on the same page as you work towards very specific and realistic goals.

  1. Bring in New Leadership

If your current management team has never dealt with the difficulties of operating a major corporation, it’s unlikely that they’ll be the best candidates for the job going forward, That’s not say that you should immediately fire everyone who has helped your company get to where it is today, but it’s definitely wise to consider the addition of leaders who possess extensive experience in corporate administration.

SME Commerce SuccessBonus Tip: Arrange Flexible Financing

Finally, one more step you can take to position your SME for optimal growth is to reduce the overall cash flow burden by arranging more flexible forms of financing such as invoice factoring. Essentially, it’s good to consider any form of financing that will allow you to make investments, purchase inventory, fulfill orders, and perform other crucial operating tasks without significantly hurting your bottom line. While creating an exuberant amount of company debt isn’t recommended, it’s better to rely partially on external financing than to depend solely on the company’s available capital.

 

Mobile marketing success, one tip at a time

Sometimes a successful campaign is simply a matter of following the right tips.

There are many different ways to implement mobile marketing, and the variety of options and techniques is leaving many companies scratching their heads and wondering how to go about doing it properly so that they will best engage with consumers.

Though one must always look at the big picture, the details should also not be forgotten.

Mobile marketing is already everywhere, and there are just as many brands who are using it successfully as there are companies that are missing the point. All too many marketers are making the common mistake of believing that reaching consumers on smartphones and tablets is exactly the same as regular online efforts via PCs, except on smaller screens. Unfortunately, nothing could be further from the truth.

Mobile marketing is its own unique form of advertising and promoting and should be addressed that way.

Once you accept that knowledge, you can move on to learn the best tips for making sure that your own campaign will be successful. This will allow you to obtain the very best results for every dollar you spend on the channel, and to reach out to a wild world of consumers that you may never have been able to access without the use of their favorite devices.Mobile Marketing Success

Mobile marketing is important now, but it is about to become critical.

Allowing your business to learn the ropes now will give you a significant advantage over the competition when it becomes vital to existence. Use the following tips to help to get started in these efforts:

• Have a mobile website – whether designed specifically for smartphones and tablets, or optimized – and make sure that it is compatible with all of the platforms on the mobile devices used by your customers.

• If you use SMS messaging, make your messages powerful and succinct. It must be short and drive them to act, attracting their attention and converting them.

• Use QR codes and implement them properly. All printed ads should contain one of these mobile marketing barcodes so that smartphone users can follow the URL that you have provided, in a more convenient way than having to type it in.

• Make your mobile marketing worthwhile. Give consumers a reason to pay attention, read your ads, or scan your QR codes, by offering exclusive discounts, coupons, offers, content and opportunities.