Tag: blippar

Augmented reality passport unveiled by Blippar

This new digital passport is designed to provide amusement for travelers as they kill time.

Blippar has just unveiled the latest augmented reality offering in its lineup, which is made up of a digital passport that is designed specifically for travelers who need to be kept amused throughout their long and otherwise boring journeys.

Specifically geared toward children, the hope is to keep stress levels down for parents on trips.

While traveling, many parents experience high stress and anxiety levels in attempting to keep their children entertained. The augmented reality passport from Blippar is meant to help to improve that situation and make family trips far more pleasant.

The augmented reality passport allows users to view “blips” that can keep them entertained.

When kids use the augmented reality app with their British passports, travelers will be able to watch a three dimensional plane appear to take off from the document. They can then tap the plane in order to navigate a number of different games that are inspired by vacation themes. Beyond games, it also features helpful tools such as checklists for packing.

The augmented reality passport also offers common phrase guides in French, Italian, Spanish, and Croatian, along with their phonetic pronunciations. This allows the experience to be not only fun and interesting for the traveling children, but also helpful and educational.

The Blippar CMO, Jess Butcher, explained that “With 14 million UK holidaymakers expected to go abroad this summer, we wanted to create something fun, informative and engaging that any person travelling abroad could use.” She also added that children are frequently bored when they need to sit around waiting in places such as airports, so the company wanted to come up with something that would allow families to focus on enjoying their vacations together, instead of being stressed and anxious because of rangy kids who aren’t being adequately simulated.

Only the front cover of any passport needs to be “blipped” in order to access the augmented reality features and provide travelers with an interactive travel experience that the children can enjoy. The app works for Android and iOS devices.

Augmented reality campaign launched by Very to boost mobile commerce


Augmented Reality shoppingVery teams with Fabulous to push augmented reality campaign

British retailer Very has teamed with Fabulous magazine, an imprint of The Sun, to launch a new mobile marketing campaign that makes use of augmented reality. The initiative will help Very get a better understanding of what consumers are looking for leading up to the Christmas season. The campaign will also encourage consumers to use their mobile devices to find products they like and make purchases online, thus boosting the prevalence of mobile commerce.

Campaigns aims to promote mobile commerce

Very’s augmented reality marketing campaign is powered by Blippar, a leading augmented reality platform. The campaign will run through four pages of Fabulous magazine, each containing a digital experience that can be unlocked using a smart phone. The campaign aims to show off a variety of fashions that consumers may find interesting and give them a chance to see outfits on display on a catwalk. Consumers will be able to pick out individual pieces from the campaign and purchase these pieces directly from Very using their mobile device.

Very has more plans for augmented reality

This will be the first augmented reality initiative launched by Very is preparation for the Christmas season. The retailer examining how well the technology can integrate itself into its existing marketing strategies. Very aims to use augmented reality to drive mobile commerce amongst its more tech-savvy consumers. Focus on mobile commerce could be a major boon for retailers during the Christmas season, especially as more consumers are beginning to rely heavily on their mobile devices to get shopping done.

Very continues to adapt to the changing needs of consumers

Christmas is a big time of the year for retailers. Over the years, retailers have had to adopt to the changing needs and interests of consumers in order to remain relevant with them. With more consumers showing interest in mobile commerce and augmented reality, Very is keen to ensure that it can engage these consumers where they are most interested.