The video streaming service saw a tremendous increase in its smartphone and tablet based revenues.
Throughout the holiday shopping season, Blinkbox – a video streaming service owned by Tesco – experienced a massive increase in its mobile commerce sales, to the point that they were considerably greater than their overall online sales.
The company reports that its sales through smartphones and tablets increased by a massive 674 percent.
That said, including its mobile commerce sales they saw an overall year over year increase in their revenues over the same period ( November 25 through January 5) of 245 percent, when taking all channels into consideration. That said, the increase specifically over mobile devices reflects both effective marketing by the company and rapidly growing interest in these gadgets by consumers, when it comes to consuming streaming video content.
Within the mobile commerce sales category at Blinkbox, it was tablets that truly led the way.
As a result of an impressive mobile marketing plan by the company, the largest growth in sales figures was by far over this channel. That said, it was tablets – including the Hudle devices from Tesco, itself – that truly produced the largest share of results. In the three months that led up to Christmas, the company managed to sell 400,000 of their own tablet devices.
Those tablets are sold preloaded with the Blinkbox app. That mobile marketing strategy was certain to have played an important role not only in the number of sales that occurred over mobile devices as a whole, but particularly over tablets. Clearly it was a highly effective strategy, considering the totals that the company was able to achieve during that period.
During that span of time, a very impressive 65 percent of the mobile commerce sales that came in for the Blinkbox video streaming services originated from devices other than laptop and desktop computers. This includes connected TVs, game consoles, set top boxes, and other types of connected device, in addition to tablets and smartphones, of course. This channel has clearly proven itself for the company and it will be interesting to see what direction it chooses to take in order to encourage this growth to continue.
