Blinkbox sees business from mobile platforms spike
Blinkbox, a video-on-demand service based in the United Kingdom, has reported that its sales through mobile devices from November to December 2012 jumped 180%. The service is very similar to that of Netflix, but more accommodating to mobile devices, such as smart phones and tablets. In the United Kingdom, Blinkbox has become a very popular service for mobile consumers, many of whom use the service to watch videos while they are traveling or away from home for any extended period of time.
Tablets and game consoles lead to surge in sales
Blinkbox notes that the surge in mobile sales it has seen recently come from a mix of devices, including smart phones, tablets, and game consoles. While the company attributes a significant amount of success to its appeal to smart phone owners, Blinkbox notes that its recent surge is largely due to the rising availability of tablets and game consoles.
Blinkbox able to beat out competitors
During the 2012 holiday season, Blinkbox saw a major influx of new customers. This is likely due to the fact that many people got tablets and new gaming consoles during this time of year as presents. Blinkbox had also instituted several innovative incentives to help attract new users, many of which were greatly successful. The company notes that was able to beat out competitors because it offered access to many of the most recent movies to be released, whereas Netflix users would have to wait months before gaining access to these titles.
Initiatives prove successful for Blinkbox
Last year, Blinkbox launched the Movie Mondays initiative, which gives users a chance to purchase on-demand videos at a significantly lower rate than usual. Blinkbox has recently announced its partnership with Papa John’s Pizza, which will be providing a large pizza at the same rate as Movie Monday videos. This is another incentive designed to attract new customers, as well as retain those that Blinkbox has already managed to capture.
