Tag: best buy

Wearable technology line is growing at Best Buy

| June 23, 2014

This makes the electronics giants a massive player in the wearables sector of mobile tech.

Best Buy has recently announced that it is expanding its line of wearable technology products and as a part of the marketing campaign for this effort, it has invited consumers to visit the stores to be able to check out the features of the new Pebble Steel smartwatch.

This makes the retailer the only store that has given consumers this wearable tech opportunity.

The Pebble Steel is the latest in the line of smartwatch devices from the brand, which has taken the wearable technology industry by storm through its massive popularity, despite the fact that it is made by a relatively small startup that is up against massive competition from electronics giants such as Samsung and Sony. The company has managed to create a considerable and highly loyal user base.

This wearable technology device syncs with both iOS and Android based devices.

Werable Technology - Best BuyThis smartwatch is the latest generation of the original Pebble. That first device is still available at Best Buy and is being sold in Arctic White for $149.99. The Steel, however, is designed to be more elegant and sturdy than the sportier original. Though it is designed on the same hardware platform, it doubles the memory of the original device, which was 64KB. It is currently priced at $229 in the store (though the suggested retail price is $249.

The redesign and upgrades in the Steel were a direct response to some of the issues that consumers had brought to the attention of the company. The founder of Pebble, Eric Migicovsky, said that “We noticed a lot of people saying they wouldn’t put it on their wrist when wearing a suit, in more dressed up situations, or even saying they liked it but the look wasn’t what they wanted.”

The new wearable technology watch will be only one of the many items that Best Buy intends to offer among its selection of wearables. Customers will be able to find the smartwatch in store, as well as online at the company’s new site for wearable tech. This includes other smartwatches, as well as fitness trackers and pedometers, action cameras, and other similar mobile devices.

Mobile marketing at Best Buy for Black Friday to center on SMS

| November 22, 2013

The electronics giant is placing its focus on texting consumers in order to draw them into its stores.

Best Buy is making a number of strong mobile marketing efforts throughout this month in order to help to encourage consumers to head into its stores to take advantage of massive deals on Black Friday.

The electronics chain is hoping that keeping consumers aware of the discount opportunities is key.

Their primary purpose for this mobile marketing is to make sure that its customers remain informed as to the various discount opportunities that will be available in the stores so that they will make the trek to grab hold of these great prices. In this strategy, Best Buy is urging consumers to opt into its SMS database so that they will be able to receive the latest information regarding the opportunities that will be available to them on Black Friday and the entire holiday shopping season.

From that time, shoppers can choose whether or not to continue to receive mobile marketing texts.

Mobile Marketing - Best BuyOnce consumers are already signed up for receiving these holiday specific mobile marketing messages, they can also choose to receive future texts with similar messages. As of the time this article was written, Best Buy’s intention was to provide texts from now until the end of the year to those who have subscribed to the holiday shopping texts.

According to the Iris Mobile CEO and president, Cezar Kolodziej, “Mobile messaging programs like SMS are the preferred channel for reaching customers anytime and anywhere.” He added that “Redemption rates and open rates for mobile messaging are much higher than other channels.” He also explained that this makes mobile marketing through text a “no-brainer” for companies that are looking for a way to communicate directly with consumers at any time, but particularly throughout the holiday shopping season, when the highest number of people are looking to shop and are being deluged by ads and incentives from the competition.

At the moment, the mobile marketing efforts being made by Best Buy are being geared specifically toward shoppers looking for electronics during the holiday season.