Tag: augmented reality mobile

Metaio Cloud aims to simplify augmented reality

| December 17, 2012

 

Augmented Reality Metaio CloudMetaio Cloud introduces cloud-based services

Metaio, a leading developer of augmented reality technology, has been working on a way to make it easier for companies to develop augmented reality campaigns. Earlier this year, the company introduced the Metaio Creator, which simplified the process significantly. Now, Metaio has introduced the Metaio Cloud, which aims to streamline management of augmented reality content across a vast network of mobile applications, ideal for businesses that have a wide reach when it comes to consumers.

Augmented reality gaining ground as a marketing and entertainment tool

Augmented reality is quickly becoming a very popular and powerful marketing tool. Tech-savvy consumers have praised the technology because of its ability to provide them with dynamic content. Mobile applications that incorporate augmented reality in some way often manage to attract aggressive attention from consumers. In the past, it has been difficult for businesses to keep track of the wide range of augmented reality content they provide to consumers. The Metaio Cloud aims to solve this problem by making management much simpler.

Metaio Cloud could be a boon for less-experienced programmers

Metaio is well aware than not everyone is a professional programmer. This does not stop some companies from adopting augmented reality, however, and Metaio is keen to ensure that consumers have a positive experience with the technology no matter which company is making use of it. The Metaio Cloud allows businesses to take advantage of a cloud computing network, which can be quickly accessed to pull resources into an application or other type of platform. The Metaio Cloud allows augmented reality content to be changed and pushed to consumers in real-time without having to submit updates to existing applications to various app stores.

Qualcomm also introduces features to make development simpler

Metaio is not the only player in the augmented reality space that is working on making the technology more accessible to businesses. Qualcomm also has a platform called Vuforia that helps simplify augmented reality content for businesses and consumers. Qualcomm recently introduced a new update to its Vuforia SDK that allows for cloud-based image recognition features for mobile applications developed using the platform.

Esquire launches new augmented reality campaign

| November 14, 2012

 

Augmented Reality shoppingEsquire campaign combines augmented reality with mobile commerce

Augmented reality is widely used as entertainment for tech-savvy consumers, or as a marketing tool to engage these people. These are not the only uses for the technology, however, and it is beginning to gain traction in the realm of mobile commerce and shopping. Popular magazine Esquire has taken note of the capabilities of augmented reality, both in terms of marketing and commerce, and has decided to introduce the technology into its November 20 issue.

Mobile app lets readers participate in mobile shopping

Using an iOS application called Netpage, Esquire readers can scan every photo, advertisement, and article that is found in the latest issue to initiate an augmented reality experience. When scanned, a PDF version of the content will be saved to a reader’s mobile device. This content can be easily shared and, in some cases, can be used to initiate shopping experiences. Though Esquire boasts of a digital edition made for the iPad, this marks the first time the publication has chosen to make use of augmented reality as an integration medium for smart phones and other mobile devices.

Augmented reality used by retailers for similar endeavors

This is not the first time augmented reality has been used for shopping. Retailers have been using the technology, sparingly, as a way to engage mobile consumers. Augmented reality mirrors — applications that allow consumers to try on virtual clothing — have been used by some retailers that specialize in fashion. The technology has proven somewhat popular in terms of shopping because of its ability to provide consumers with dynamic, context sensitive information.

Esquire campaign may boost interest in mobile commerce and augmented reality

The mobile shopping implications of the new initiative from Esquire could help bolster interest in augmented reality and the technology’s use in the field of mobile commerce. For now, however, the technology is likely to remain within the realm of marketing and entertainment, though that may change at some point in the future.